Special Topics in Live Entertainment and Sport

This course examines the growth of the sports business beginning with Albert Spalding’s first rights deal with the National League in 1876. The emphasis will be on the industry’s growth over the last 40 years as today’s sport business structure began to emerge.

Learning Outcomes

After successful completion of this course, students will be able to:

• Explain how and why sport has intersected with many facets of business over time
• Evaluate the impact of certain historical years and eras on the development of the sport business
• Compare the historical eras of the growth of the sport business and interpret the similarities and differences between the eras
• Identify the historical foundations of the modern sport business
• Analyze historical information to produce a research report on the sports business and its history