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On Your Time Initiatives

HRTM 285

Club Management

HRTM Majors- required;

HRTM Minor- recommended; 3 credit hours

The primary goals of HRTM 285 are:

  •  To provide students with a basic knowledge of private club operations, including how and why this industry segment exists.
  • students will gain skills necessary to categorize numerous types of clubs and memberships.
  • students will evaluate how changes in the economy, demographics, and societal norms impact club operations and its membership and debate how these changes may affect clubs in the future. 

Course Syllabus [pdf]

Download the course syllabus for full details about expectations, readings, assignments and more.

Learning Outcomes/Objectives

The following measurable learning outcomes will be used to determine the degree to which these goals are being met.

By the end of this course, students will be able to:

  • Categorize types of clubs and club memberships based on key characteristics of facilities and access, respectively. (HPLO 6)
  • Explain the importance of food and beverage operations, along with entertainment and special events, held in clubs; compare/contrast with club's open-to-the-public counterparts (restaurants, catering, etc.) including respective target markets. (HPLO 4)
  • Categorize tangible and intangible quality services provided by private clubs and defend how these services become a club's competitive advantage in its marketing to members and prospective members (HPLO 6, 3)
  • Compare/contrast different types of club ownership, including legal implications and the role of typical board structures, and its ultimate influence on the club's governance, strategic and financial management. (HPLO 3)
  • Explain how the First Amendment to the United States Constitution legally governs and protects the existence of private clubs and their operations and define the nature of private clubs and the customers (members) they serve

Upon completion of the virtual tours, the student will be able to:

  • Describe key facilities in private clubs that operate as different functional areas and the resulting impact on facility operations maintenance and management
  • Explain how club managers are able to lead effectively and the role of GMs in the strategic planning process. (HPLO 1)

Upon completion of course case studies and guest speaker analysis, the student will be able to:

  • Explain management’s role in human resources (hiring, training, evaluating) and its importance in high-service hospitality organizations. (HPLO 5)
  • Analyze various managerial responses to challenges that can occur in club operations and create action plans to minimize associated risks (HPLO 1)
  • Explain the importance of effective club leadership and debate its influence on employees, members, and the financial health of the organization given the high-service environment (HPLO 6, 2)

Challenge the conventional. Create the exceptional. No Limits.