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On Your Time Initiatives

HRTM 490

Hospitality Management Strategies

This is a required, upper-division course in HRTM which meets curriculum standards established by the Accreditation Commission for Programs in Hospitality Administration (ACPHA). The course will focus on planning and managing strategic activities in the highly competitive hospitality business environment. Roles and actions of top management in developing and implementing strategy are examined with emphasis on "long-range" perspectives rather than operational "how-to's." 

Course Syllabus [pdf]

Download the course syllabus for full details about expectations, readings, assignments and more.

Learning Outcomes/Objectives

At the completion of this course the student will be able to demonstrate the ability to:

  • Apply strategic thinking and planning skills to solving problems in the hospitality industry.
  • Compare and contrast the different perspectives on strategic management.
  • Analyze environmental trends impacting hospitality firms in relation to their overall strategy.
  • Determine the value of an organization’s resources and competitive advantage to its overall strategy.
  • Evaluate the effectiveness of a firm’s mission and vision statements to its strategic direction.
  • Select appropriate business- and corporate-level strategies based on the competitive environment.
  • Determine how to effectively manage functional resources and inter-organizational relationships.
  • Compare and contrast different organizational structures and control systems among the various corporate design models.
  • Incorporate entrepreneurship and innovation into strategic planning.

Challenge the conventional. Create the exceptional. No Limits.

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