Conference and Meeting Planning

HRTM 364 is an introductory course of conference and meeting planning. There is no prerequisite for this class. HRTM 364 aims to provide students with an overview of meetings, expositions, events, and conventions (MEEC), roles of MEECs in the hospitality and tourism industry, and tasks and activities involved in producing MEECs. Covering diverse and up-to-date information about MEECs, students will develop solid foundations to be ready to work in the industry. HRTM 364 is one of the required courses for HRSM’s event minor.   

Course Syllabus [pdf]

Download the course syllabus for full details about expectations, readings, assignments and more.

Learning Objectives/Outcomes

• Describe the scope and magnitude of the MEEC industry,
• Gain the various knowledge, skills, and abilities that are necessary to be a successful event professional,
• Identify the tasks and activities involved in producing a meeting, conference, and/or event,
• Analyze the issues involved in producing a meeting, conference, and/or event,
• Identify the current trends within the MEEC industry that may have an impact on producing a meeting, conference, and/or event, and
• Criticize case studies (real-world situations) within the meeting and conference industry to best determine “ethical” choices mandated by industry standards.