Principles of Retailing
RETL 265 is designed to introduce the student to basic concepts in the business of retail management. Areas covered in this course include strategic planning, operations management, market selection & location analysis, advertising & promotion, customer service, and retail selling.
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- Explain the role of retailing as an important element in the U.S. economy and identify key areas of retail management.
- Integrate concepts of strategic planning, retail operations, and store organization and demonstrate competencies in business planning, management, and promotion of retail businesses.
- Identify and evaluate current issues affecting specific retailers and the retail industry as a whole.
- Anticipate retail management challenges and maximize profit through strategic planning and applying best practices in retailing.