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I Am Made of Limitless Creativity

Bobbie grew up wanting to work in media. Now she's prepared to work for any global media brand.

Mass communications major Bobbie Brinkley has made certain her time at South Carolina will be defined by her drive to craft compelling stories. Her resume and her time spent at Comedy Central prove it. But what might not be included on her resume are the opportunities she has created for others to follow in her footsteps.

Bobbie knew she wanted to find organizations where she could get experience writing the types of stories she wanted to tell. One way was through Student Gamecock Television (SGTV), a multimedia program that informs and entertains our students. Bobbie got her start at SGTV by pitching a pop culture segment "Gossip," and while the pitch was successful, she had to learn new technical skills and hire a staff.

"There were definitely challenges at first. I had to learn how to use the camera and how to film,  but it was also a great way to get a jump on some of my required classes in the School of Journalism and Mass Communications

 "Gossip" started the first season with a team of six but soon grew to the point where it needed two hosts. When Bobbie left the show to pursue other communications positions, the team nearly doubled. It was a sign that her idea was solid and her vision well executed. Looking back, she realized she surrounded herself with new friends, solid creatives and future collaborators.

Bobbie used her experience at Student Media as a springboard to create other opportunities. In addition to "Gossip," she served as assistant public relations director and social media coordinator for SGTV. Bobbie also wrote for Her Campus and College Fashionista, an online platform for college students interested in the fashion industry.

Getting the internship

Bobbie's work at Comedy Central spanned much of what is expected at a major media company. She created memes for the network's roster of programming, constructed social media posts around cultural moments, conducted routine competitive analysis and researched influencers for potential collaborations. One of Bobbie's bigger projects involved analyzing how networks like Vice and Funny or Die promoted their digital content and proposing a strategy for Comedy Central.

"I was really proud of the connections and the relationships that I made. I learned a lot from so many people. I am proud of the hard work I did for my internship. I am also thankful for my boss. She was a great mentor and let me take ownership of projects."

Prepared for the path ahead

Bobbie has played an integral part in creating organizations that will help others with similar goals. Not only did she develop a lasting SGTV show, but she co-founded ED2010 –  a national networking community that mentors pre-professionals in media, brings networking opportunities to campus and helps students build their portfolios. 

"There are so many things in media that can connect me to my love of journalism. If you're going to work in media, I think it's really good to have experience in writing, public relations, social ... it all goes together... and you can get that here."

I am South Carolina.


Challenge the conventional. Create the exceptional. No Limits.

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