Start gaining valuable major-related experience through these student organizations.

• National Association of Black Journalists
  
• Garnet and Black Magazine
  
• Her Campus South Carolina
  
• National Sports Media Association
  
• SGTV
  
• Student Advertising Federation
  
• The Daily Gamecock
  
• The Lettered Olive Lit Review
  
• The Third Spur
  
• WUSC-FM Columbia
  
• Carolina News and Reporter
  
• National Sports Media Association
  
• PRSSA
  

Customize your schedule with courses that allow you to explore your interests.

• Advanced Reporting Topics
• Sports Media and Society
• Creative: Strategy to Execution
• Minorities, Women, and the Mass Media
• Super Bowl Commercials
• Television Directing
• The Carolina Agency
• The Bateman Team
• Photo-Visual Communications
• Public/Civic Journalism
• Graphics for Visual Communications
• Integrated Campaigns 

Here are some of the work experiences students have in and outside of the classroom.

CreateAthon@USC: Students, mentors and professors alike join to produce comprehensive advertising campaigns for nonprofits in the Columbia area.

Student Gamecock Television (SGTV): The station airs student-created content that is specific to our students but enjoyable to all. SGTV gives students a practical application of media arts and journalism coursework in a safe learning environment, where taking risks and trying new things are encouraged. 

The Carolina Agency: The Carolina Agency students love a challenge and the opportunity to create solid, award-winning communication strategies and tactics.  The student teams serve various client categories including start-up companies, nonprofits and university organizations.

Bateman Team: This team develops and implements a public relations campaign as part of a national competition (PRSSA’s Bateman Competition).

Ad Team: Each year, a South Carolina student team participates in the National Advertising Competition (NSAC). The team faces a real client challenge and stiff competition from across the country. 

The Daily Gamecock: This student-run publication provides students with relevant information concerning campus-related events and issues. Team members gain hands-on experience creating online and print news content 

Garnet and Black Magazine: The magazine focuses on issues of general interest to the Carolina community, as well as those related to diversity, arts and culture, and local highlights. The magazine is entirely student-produced, from articles to photography to style and design, and We serves as a platform for underrepresented voices.

Where does it all lead? Learn more about potential careers related to this pathway.

• Producers
  
• Reporters and Correspondents
  
• Market Research Analysts and Marketing Specialists
  
• Public Relations and Fundraising Managers
  
• Social and Community Service Managers
  
• Audio-Visual and Multimedia Collections Specialists
  
• Graphic Designers
  
• Marketing Managers
  
• Multimedia Artists and Animators
  
• Film and Video Editors
  
• Broadcast News Analysts
• Advertising and Promotions Manager
  
• Search Marketing Strategists
  
• Program Directors