Customer relationship management (CRM) is an important business strategy in today’s highly competitive business environment. Today consumers are no longer simple passive receivers of services provided by retailers. They are also co-creators, co-innovators, and co-marketers. This course will examine the principles of CRM to assist with managing a customer’s shopping experience, identify the role of customer in a retail setting, and assess the relationship between customer loyalty and target marketing. This course is required for the Omni-Channel Retailing specialization.
Returned as requested.
Edits from the INDEV Committee were emailed to the proponent.
All edits suggested by the INDEV Committe have been completed.