Introduction to content analysis for communication topics. Quantitatively analyze communication content of many kinds from newspaper articles to social media and online content.
The ability to systematically analyze communication content has become extremely important as we experience the increasing variety of communication content, such as social media and mobile, which has become available due to the increasing number of communication devices and platforms. The key objectives of this course are to help students (a) understand the prerequisites for collecting data that are suitable for content analysis, (b) actually collect and analyze data to describe the communication content and/or to test a theory or hypothesis, and (c) produce a research paper to be presented to a conference or to be published in a scholarly journal.
Over the last four years, this course has been taught as a JOUR 711 class, which is titled "Applied Mass Communication Research." This title does not accurately represent the nature and the scope of the class, making it hard to further promote the class across the campus. The class has been a great success, with numerous graduate students producing conference papers and journal articles, and receiving top research paper awards as an outcome of taking this class. This course is being proposed as a new course with a new course title and number that will more accurately represent the nature of the class. JOUR 711 is reserved for any kind of applied communication research methods, and thus it is not recommended to change the title of it. It has been determined by the School's Graduate Council that we need to create a new course to teach content analysis.
Learning outcomes need to be labeled and stated in measureable terms using actions verbs. (The CTE has examples>)
There needs to be a grading scale from A to F.
Please identify the semester as 14 weeks.
A much-needed permanent course in our school. Course has been quite successful for numerous years as a special topics course.
This needs a disability statement. Examples can be found at the CTE.
Returned per Cindy Justice for correction. RRE 10-10-16
Update Disbility language in syllabus per graduate school committee.