Introduction to theory and practice of live and recorded online spoken communication in public, social, and institutional contexts. Training in invention, performance, and critical analysis of online spoken communication, including audience analysis, persuasion, delivery, and ethical engagement. Includes significant practice in preparing and presenting live online public communication.
We encounter public communication today almost exclusively through media, and increasingly through online channels. Mass political campaigns, appeals for social causes, marketing messages, and even our professional presentations have shifted from in-person to online contexts. We create many of our relationships online, do much of our jobs online, express our interests and feelings online, and even take up our political causes online. Even paid professional speakers are increasingly doing their work through digital products and services.
Communicating ethically and effectively is an art—and so is communicating ethically and effectively online. It requires that we understand not only how to use current communication technologies, but also how we constitute our personal, professional, and public worlds through our online communication. New media call us to adapt our art to new modes of speaking and self-presentation.
This course is an introduction to the best practices in online public communication and the theories that explain and guide those practices. By studying the foundations of spoken communication, including the principles of persuasion and delivery, this course empowers students to better evaluate, create, perform, and distribute public discourse online.
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