This course is designed to be completed by the student in concurrence with working a second mega golf tournament (i.e., Masters Golf Tournament, PGA Championship, PGA TOUR event, or similar). In-classroom learning will be integrated with beyond-the-classroom experiential learning opportunities in accordance with USC-Connect guidelines. USC-HRSM currently has an agreement with Augusta National Golf Club to provide a progressive curriculum to students that advances with each year that a student may work a mega golf tournament, thereby enhancing the possibility of advanced experiential learning opportunities for those students while on-site.
HRTM 592 will focus on customer service best practices and the consumer behavior of golf tourists. Mega golf tournament events strive to deliver extremely high customer service experiences to their patrons, players, press and many other stakeholders while maintaining operations at a very high volume and fast pace. HRTM 592 (1) Golf Tourism Consumer Services builds on the knowledge and experiences gained through HRTM 591 (3) Golf Tourism; allowing students to reflect, in particular, on the customer service best practices and the behavior patterns of golf tourists. Every business must meet the needs of its customers to survive, yet mega golf tournaments must predict the consumer behavior of their guests well in advance as the daily operations for their business to thrive, open-to-close, is only seven days.
South Carolina consistently ranks among the top, within the United States, in location rankings for exception golf destinations. South Carolina Department of Parks, Recreation and Tourism created an industry report “The Economic Impact of Golf in South Carolina” which states “golf generates more income than any other single entertainment or recreation activity in South Carolina” (Jackson, 2016, p.1). Furthermore, Jackson (2016) estimates the economic impact of golf tourism in South Carolina exceeded $935 million in 2015, as golf travelers also support hotel, food and beverage facilities, travel and other retail /entertainment venues as well as golf courses.
HRTM 592 compliments other elective courses within the curriculum. The experiential learning component in this course aligns with the USC Connect, the long-term learning initiative designed to integrate learning within and beyond the classroom.