Analyze the relevance of anthropological theory for business, diverse business cultures, and their impact on global business practices.
BUS 421, Business Anthropology, Covers substantive findings and theoretical approaches to business anthropology across a number of business verticals.
Perhaps best known as an aspect of marketing (e.g. consumer culture) or a tool for understanding hard-to-reach communities in public health, the past 10 years has seen increasing interest in a business anthropology approach in many business arenas. Government-sponsored organizational research, research on fishers and farmers for public policy, product management and design groups, and consumer goods manufacturers include "business anthropology" among the desired skill sets in current job and contract offerings.
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Faculty Senate Committee on Curricula and Courses
Thank you for submitting your proposal to the Committee on Curricula & Courses. We are moving your proposal forward to the Faculty Senate. It is recommended someone from the department attend the next Faculty Senate meeting in case there are questions from the floor regarding your proposal.
We appreciate your patience and commitment to undergraduate and graduate education.
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