The Department of Retailing is revitalizing its current Master’s Program to better reflect the needs of today’s students and retail practitioners. With emerging digital technologies and the growing influence of social media in consumer decisions, it is imperative for retailers to implement consumer-centric, data-driven decisions for successful retail promotions. Accordingly, in an effort to better serve our students’ needs and to focus on the changing nature of the retailing industry, the Department of Retailing desires to change this course title from “Advanced Retail Promotion and Visual Merchandising Strategies” to “Advanced Retail Promotion and Social Media Analytics.” This objective will be accomplished by extending the topics of social media and applying a social media analytics tool in student hands-on projects. The topics of visual merchandising will be still covered but with a limited emphasis. This course will better equip our students with advanced social media analytics skills essential for understanding today’s consumers and planning and executing successful retail promotion decisions.
Your proposal is being returned for the following reason(s):
• Please attach a syllabus to your proposal.
• You should update the Justification - "This course will better equip our students with advanced social media analytics skills essential for understanding today’s consumers and planning and executing successful retail promotion decisions." How are you accomplishing this with the same course content? What is changing besides the titie?
If the above concerns are addressed, and the proposal reaches the Curricula and Courses Committee by noon on October 19th, it will be approved and included in those courses being recommended to the Faculty Senate for the upcoming Faculty Senate meeting. If the committee receives it after that date, it will be considered during the next Curricula and Courses review cycle. It can still make it into the 2019 Bulletin if I receive a corrected proposal by November 9th.
Please contact me if you have questions (firstname.lastname@example.org).
John Gerdes, Chair803email@example.comFaculty Senate Committee on Curricula and Courses
Make corrections. Thank you!
Thank you for submitting your proposal to the Committee on Curricula & Courses. We have approved the proposal and are moving it forward to the Faculty Senate. It is recommended someone from the department attend the next Faculty Senate meeting in case there are questions from the floor regarding your proposal.
We appreciate your patience and commitment to undergraduate and graduate education.
Update will appear in the 1920 Undergraduate & Graduate Bulletins to be published 2.15.19.