As the retail industry and consumer environments rapidly change, there is a need for refocusing the course contents in order to bring our students the industry-driven practical knowledge that can increase their competitiveness in the job market. Thus, it is necessary to change the course title to best fit the course content that the prospects can link to gainful employments – That is the career opportunities the students can connect from what they learn in this course.
RETL425 course contents have always been about understanding shopper trends and behaviors in the retail environments to give them value and enhanced experience. With the changed textbook, the course will be more focused on understanding, attracting, engaging, and delighting customers to enhance and manage their experience. In addition, it will include HubSpot Inbound certification training courses, which will help the students understand CXM and establish inbound B2C expertise, giving them an opportunity to gain HubSpot Inbound Certification credentials.