Students graduating from the Advertising, B.A.J.M.C. program will be able to …
See School of Journalism and Mass Communications for entrance requirements, progression requirements, and other regulations.
Degree Requirements (120 Hours)See School of Journalism and Mass Communications for entrance requirements, progression requirements, and other regulations.
Students must be able to communicate effectively in more than one language. Between 0 and 6 credit hours are required, depending upon the placement test. Click to view GFL courses.
HIST 111 - United States History to 1865
HIST 112 - United States History since 1865
Any approved Carolina Core GSS courses
Any approved Carolina Core AIU course
SPCH 140 - Public Communication
SPCH 230 - Business and Professional Speaking
SPCH 260 - Argumentation and Debate
ECON 224 - Introduction to Economics
MKTG 350 orMGMT 371
SOCIAL OR BEHAVIORAL SCIENCE -Three hours of a 300-level or higher course from HIST or POLI or three hours of Social or Behavioral Sciences at the 300 level or higher from: AFAM- African-American Studies; ANTH- Anthropology; COLA- College of Liberal Arts; GEOG-Geography (except GEOG 545 and GEOG 546); LASP-Latin American Studies; POLI- Political Science; PSYC- Psychology; SOCY- Sociology; SOST- Southern Studies; WGST- Women and Gender Studies.
ENGL 282 - Special Topics in Fiction
ENGL 283 - Special Topics in British Literature
ENGL 284 - Drama
ENGL 285 - Special Topics in American Literature
ENGL 286 - Poetry
ENGL 287 - American Literature
ENGL 288 - English Literature
Any Carolina Core GSS course
HIST 101 - European Civilization from Ancient Times to the Mid-17th Century
HIST 102 - European Civilization from the Mid-17th Century
HIST 104 - Introduction to the Civilization of the Islamic Middle East
HIST 105 - Introduction to East Asian Civilization
HIST 106 - Introduction to African History
HIST 107 - Introduction to Ancient Near Eastern Civilization
HIST 108 - Science and Technology in World History
HIST 109 - Introduction to Latin American Civilization
Demonstration of proficiency in one foreign language (except Latin or Ancient Greek) equivalent to the minimal passing grade on the exit examination in 122. Students can demonstrate this proficiency by successfully completing Phase II of the Proficiency Test or by successfully completing the 122 course, including the exit exam administered as part of that course.
JOUR 101 - Media and Society
JOUR 291 - Writing for Mass Communications
JOUR 303 - Law and Ethics of Mass Communications
JOUR 202 - Principles of Advertising and Brand Communications
JOUR 220 - Account Planning: Mining Insights
JOUR 316 - Toolkit for Brand Communications
JOUR 316L - Toolkit for Brand Communication Lab
JOUR 416 - Creative: Strategy to Execution
JOUR 421 - Media Analysis
JOUR 517 - Integrated Campaigns
One JOUR concept/lecture course (3 Hours)
JOUR 516 - Advanced Creative
JOUR 518 - Brand Communications Practicum/Competitions
JOUR 521 - Interactive Communication Strategies
JOUR 528 - Cause Communications: Service Learning Experience
JOUR 530 - Creative Leadership
JOUR 537 - The Carolina Agency
JOUR 538 - The Bateman Team
JOUR 597 - Internship in Mass Communications
The Carolina Core, additional SJMC General Eduation Requirements, Minor/Cognate and Electives outside of the SJMC must include at least 72 semester hours in academic subjects. Students with fewer than 72 hours in general education courses must take enough electives to fulfill the 72-hour minimum.
No elective courses of a remedial, developmental nature may apply as credit toward the 72-hour minimum.
Students must complete either a minor or a cognate from courses outside the SJMC.
A student in the School of Journalism and Mass Communications may choose to complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. A minor form must be completed and approved by the school after the student has completed 30 hours of course work.
A student in the School of Journalism and Mass Communications may choose to complete a cognate. A cognate requires a minimum of 12 hours of courses in other departments related to the student’s major and/or career goals. Cognate courses may be taken in one or more departments depending on the interest and requirements of the student, but must have approval of the student’s adviser. Journalism courses may not be used in the cognate. At least 6 of the 12 hours must be at the 300-level or higher. No 100 level courses may be used in the cognate.
Clarify the degree requirements, learning outcomes and anticipated course hours.
Your proposal is being returned for the following reason(s):
Due to the nature of this issue, please attend the next Curricula and Courses Committee meeting that will be held on Monday November 13 at noon in the Thomas Cooper Library, room 412.
If the above concerns are addressed, and the proposal reaches the Curricula and Courses Committee by Nov 20, 2017 noon, it will be approved and included in those courses being recommended to the Faculty Senate for consideration at the upcoming December Faculty Senate meeting. Should it be approved at that meeting, it would be included in the Fall 2018 Bulletin. If it does not reach the committee by the stated deadline, the next Curricula and Courses review cycle will begin in January.
Please contact me if you have questions (email@example.com).
Faculty Senate Committee on Curricula and Courses
For learning outcomes, we are NOT changing the learning outcomes, just eliminating the courses included beside each outcome to make it easier to navigate and read.
We have made all other changes to reflect updates at the university and in our program and to reorganize the content for easier navigation.
We have addressed all changes from the Senate Committee on Curricula and Courses and combined applications into one proposal for each major.
Thank you for submitting your proposal to the Committee on Curricula & Courses. We are moving your proposal forward to the Faculty Senate. It is recommended someone from the department attend the next Faculty Senate meeting in case there are questions from the floor regarding your proposal.
We appreciate your patience and commitment to undergraduate and graduate education.
John Gerdes, Chair
Learning Outcomes are not approved in APPS, contact LaTrice Smalls in OIRAA for Assessment Plan Composer. Other revisions are minor. No BOT, CHE or SACS.
This update will appear in the 2018-19 Undergraduate Studies Bulletin to be published 15 February 2018.