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College of Information and Communications

Advertising

So you watch the Super Bowl for the commercials? Then we want you. And you relish the idea of working all night with dozens of super-creative types on a campaign to make the world a better place? Yes, you're our kind. Our advertising program is home to the most talented, innovative thinkers in the industry. And we turn out top talent every day.

Careers

Our graduates work at some of the nation's top firms, including the Richards Group in Dallas, R/GA in Los Angeles, BBDO in Atlanta and Catalyst IMG in New York City. They also open their own firms, here in South Carolina and around the world. Gamecocks are the copywriters, designers, art directors, account managers and media planners behind top work that is produced around the Palmetto state and beyond. It's a terrific network to be part of.

Capstone Experience

Seniors cap off their school years like Mad Men (and women!), working in ad agencies to develop and create print and digital ads for national clients. We also form fierce ad teams that challenge traditional thinking and pour so much energy and creativity into campaigns, it's easy to see how they take top national honors.

Internships

Our internship program gives you hands-on experience honing your persuasive writing skills, identifying the right audience for your message and creatively adjusting the tone, copy and graphics for the kind of medium you're using. It also gives you class credit while helping build your portfolio and industry connections. And these are just some of the many opportunities for our students.

Classes

As one of our advertising students, you'll tailor your education plan to match your career goals, choosing from dozens of specialized classes to spark your imagination. You’ll also have fun exploring opportunities to participate in the yearly Super Bowl ad competition or an all-night Create-a-thon to benefit local non-profit organizations. Learn more about the classes you will take as an advertising student in the university's academic bulletin.

We form fierce Ad Teams that take on the prestigious National Student Advertising Competition, Washington Media Scholars Competition. And these teams have gone on to take honors at many of these competitions since 1975. 

Advanced Study

The advertising curriculum not only prepares you for the industry, but is also a strong foundation for graduate study.  You can further refine your skills and understanding of mass communications by starting graduate coursework through the Accelerated Master of Mass Communication program.  By choosing a specialization in either strategic communications management or multimedia journalism, you can complete two degrees in as little as five years. 

Faculty

You’ll study with seasoned pros like Jeff Williams, who has 20 years of experience working with agencies producing a variety of digital content and whose students rave about his classroom engagement  And Linwan Wu, a research star and mentor of the Washington Media Scholars Competition in which his students have earned the top trophy two years in a row. Karen Mallia is a former ad exec who brought her enthusiasm to USC with a yearly CreateAthon, a 24-hour blitz partnering students with professionals to create campaigns for South Carolina non-profit organizations.

But these are just a few of our amazing advertising faculty. Come visit and learn more about our program.


The Next Step

When you schedule a visit to USC, be sure to tell the Visitor Center that you want to visit us in our new building. Group visits to the School of Journalism and Mass Communications are on Monday and Friday at 9:30 a.m.

Apply today to become a Gamecock. 


Challenge the conventional. Create the exceptional. No Limits.

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