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College of Information and Communications

Mass Communication

Chang Won Choi

Education

B.A. in Political Science, Hankuk University of Foreign Studies, Korea
M.A. in Political Science, Hankuk University of Foreign Studies, Korea
Ph.D. in Mass Communication, Hankuk University of Foreign Studies, Korea


Background

Chang Won Choi is working on his second Ph.D., having earned a Ph.D. in South Korea in 2010.

He was employed as a brand manager in a telecommunication company in 2018. Prior to that he worked as an account planner at an advertising agency in South Korea for ten years.


Research Interests

Online video ad, big-data analysis, CSR Campaign, brand communication strategy


Publications

Choi has published more than ten peer-reviewed journal articles, including a recent one published in the International Journal of Advertising.


Awards

Awarded a travel grant from the 2020 AAA conference.

Recipient of the 2020 Bryce Rucker Excellence in Graduate Student Research Award from the UofSC School of Journalism and Mass Communications.


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