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College of Information and Communications

Faculty and Staff

S. Mo Jang, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-3321
Fax: 803-777-4103

School of Journalism and Mass Communications
800 Sumter Street, Room 122
Columbia, SC 29208


Jang's personal website



B.A., Communication, Seoul National University
Ph.D., Communication Studies, University of Michigan


Dr. S. Mo Jang is a social scientist.  He studies how individuals interact with society in the digital era. His recent projects use social media analytics to examine the dynamics of public attention. Based on the assumption that public and media attention are scarce resources, he investigates how key debates (e.g., climate change) wax and wane in this complex media environment. His scholarly writing has been recognized, winning numerous top paper awards at the ICA, AEJMC, and NCA.


Dr. Jang received the McDonald Instructor Award for teaching excellence at the University of Michigan. He teaches public opinion, public relations campaigns, and new media technologies.

Recent Publications

Jang, S. M., & Oh, Y. W. (in press). Getting attention online in election coverage: Audience selectivity in the 2012 U.S. presidential election. New Media & Society.  

Jang, S. M., & Hart, P. S. (2015).  Polarized frames on "climate change" and "global warming" across countries and states: Evidence from Twitter big data. Global Environmental Change, 32, 11-17. 

Jang, S. M. (2014). Seeking congruency or incongruency online? Examining selective exposure to four controversial science issues. Science Communication, 36(2), 143-167.

Neuman, W.R., Guggenheim, L., Jang, S. M., & Bae, S. (2014). Theorizing the dynamics of public attention: Agenda setting theory meets big data. Journal of Communication, 64, 193-214.

Pasek, J., Jang, S. M., Cobb, C., DiSogra, C., & Dennis, J. M. (2014). Can micro-targeting improve survey sampling? An assessment of accuracy and bias in consumer file marketing data. Public Opinion Quarterly, 78, 889-916.


Previously, Dr. Jang worked as a network television journalist in Seoul Broadcasting System (South Korea). He likes traveling, watching (and doing) sports and eating international food.