Degree Requirements and Course Descriptions
Advertising majors will take a variety of courses including Carolina Core, SJMC core courses, major specific courses and courses to fulfill minor or cognate requirements. See the Undergraduate Studies Bulletin for the complete outline of all the advertising degree course requirements and regulations. It also contains course descriptions, as well as learning outcomes for the advertising major.
In order to stay on track towards graduation, the university offers an online program "DegreeWorks." DegreeWorks, which is accessible in Self Service Carolina, is kind of like your personal automated advisor because it displays the coursework you have already taken and shows how and where it applies to your major and/or minor requirements. It also allows you to hypothetically change majors or minors to see how changes would impact your expected graduation date.
DegreeWorks is only available for students who enrolled in Fall 2014 or later.
If you started at USC before Fall 2014, please see your assigned academic advisor for specifics regarding your degree plan.
In your senior year, you will work on the development of a complete, well-coordinated integrated communications plan that incorporates research and analysis techniques and critical thinking. In this course, students will be expected to utilize team work, creative and tactical skills.
- JOUR 517 - Integrated Campaigns (required)
Additionally, you must choose two of the following electives as part of your capstone experience:
- JOUR 516 - Advanced Creative
- JOUR 518 - Brand Communications Practicum/Competitions
- JOUR 521 - Interactive Communication Strategies
- JOUR 528 - Cause Communications: Service Learning Experience
- JOUR 530 - Creative Leadership
- JOUR 537 - The Carolina Agency
- JOUR 538 - The Bateman Team
- JOUR 597 - Internship in Mass Communications
In preparation for your capstone experience, you will have already taken the following prerequisite courses:
Prof. Bonnie Drewniany is the head of the advertising sequence and helps make decisions about course scheduling and content.
If you have questions about this major or your sequence progression, please contact your assigned academic advisor.
Want to change your major to advertising?
This link will tell you how.