Whatever your skill, we need it. Professional mentors are essential to CreateAthon@USC. Aspiring creatives need help channeling their creativity and shaping ideas under intense pressure. Every team needs a guru, a Sherpa, a master craftsman guiding them toward greatness, keeping spirits from flagging and conflict to a minimum. Together, students and mentors build the kind of marketing campaigns that these nonprofits deserve but could never otherwise afford. The CreateAthon@USC experience is exhausting, exhilarating, and immensely rewarding. Just ask anyone who’s done it.