Education

Ph.D., Michigan State University
M.A., Michigan State University
B.S., Michigan State University

Background

Marianne Bickle serves as professor in the Department of Retailing for the College of Hospitality, Retail and Sport Management. Bickle formerly served as director of the Bachelor of Arts in Interdisciplinary Studies (BAIS) program and director of online learning for the college. She at one time was chair of the Department of Retailing as well, and under her leadership, the department was ranked second in North America for its scholarly research output.

Bickle's passion for and expertise in online learning are the driving forces behind her goal to assist students in earning their bachelor’s degrees. In addition to teaching online, Bickle conducts research in the areas of online learning, consumer satisfaction and retail sales. She has secured in excess of $8.5 million in funding from federal and industry research grants, private donations, gifts-in-kind and training grants.

Honors / Awards

• 2009 Outstanding Reviewer Award for work on International Journal of Culture, Tourism and Hospitality Research. Presentation of the award was from Emerald LiteratiNetwork
• 2007 Outstanding Service Learning Award, Commission on Higher Education, Columbia, S.C.
• Certificate of Appreciation for Service-learning Efforts, University of South Carolina, Columbia, S.C.
• Jack Cermack Outstanding Advising Award, College of Applied Human Sciences, Colorado State University, Fort Collins, Colo.
• Outstanding Service for Diversity, College of Applied Human Sciences, Colorado State University, Fort Collins, Colo.; and
• Emerging Leader of the College of Human Ecology, Michigan State University. College's Centennial Celebration, East Lansing, Mich.
• Lifetime Manchester Who' Who Among Executives and Professionals, New York, N.Y. (2003)
• Fellowship from the Direct Marketing Institute for Professors. The Direct Marketing Educational Foundation Inc., New York, N.Y. (1998)
• Outstanding Service for Diversity. College of Applied Human Sciences, Colorado State University, Fort Collins, Colo. (1997)
• Emerging Leader of the College of Human Ecology. Michigan State University, College's Centennial Celebration, East Lansing, Mich. (1996)
• Who's Who in the West, New York, N.Y. (1991)
• Sigma Xi Honor Society (1990)

Research

• Cross-channel shopping behavior
• E-commerce
• Student matriculation
• Online learning

Teaching

• RETL 115 – Fashion Through the Ages: 300BC to 1800AD
• RETL 116 – Fashion Through the Ages: 1800AD to the present
• RETL 267 – The Changing Consumer Marketplace
• RETL 268 – Principles of Fashion Merchandising
• RETL 365 – Visual Merchandising and Store Design
• RETL 369 – Retail Promotions
• RETL 562 – Advanced Merchandising Management Strategies
• RETL 600 – Fundamentals of Omni-channel Retailing

Selected Publications

Bickle, M. C., & Burnsed, K. A. (2018). "College sports fans: Examination of attachment, feelings and bragging rights." Presentation at the Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 19-22, 2018, New York, N.Y.

Bickle, M. C., & Rucker, R. D. (2018). "Examination of course attributes that contribute to student satisfaction with online learning." Presentation at the Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 19-22, 2018, New York, N.Y.

Bickle, M. C., & Rucker, R. D. (2018). "Student-to-student interaction: Humanizing the online classroom using technology and group assignments." Quarterly Review of Distance Education, 19(1),1-12.

Razalan, Danielle M., Bickle, M. C., Park, Joohyung, & Brosdahl, Deborah (2017). "Local retailers’ perspectives on social responsibility.” International Journal of Retail and Distribution Management, 45(2), 1-17.

Bickle, M. C., Burnsed, K. A., & Edwards, K. L. (2015)." Are U.S. plus-size women satisfied with retail clothing store environments?" Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 28, 45-60.

Burnsed, K. A. & Bickle, M. C. (2015). "A comparison of U.S. generational cohorts’ shopping mall behaviors and desired features." International Journal of Sales, Retailing and Marketing, 4(6), 18-30.

Bickle, M. C. (2012). "Satisfaction with corporate social responsibility efforts in the food industry: Chipotle, Clif Bar, McDonald’s and Yale University." Consumer Satisfaction/Dissatisfaction and complaining Behavior, available on CDROM. Conference held in La Verne, CA, June 20-24, 2012.

Hyllegard, K., Ogle, J., Rudd. N., Littrell, M., & Bickle, M. (2012, Fall). "Course development in socially responsible advertising and promotion: An interdisciplinary and stakeholder approach." Marketing Education Review, pp. 225-239.

Bickle, M. C. (2010). "Tobacco and alcohol companies’ efforts to respond to dissatisfied consumers: Examination of corporate social responsibility." Consumer Satisfaction/Dissatisfaction and Complaining Behavior full paper conference proceedings. Available on CDROM. Conference held in Oak Park, Ill. June 15-18, 2010.

Bickle, M. C. & Harrill, R. (2010) "Avoiding cultural misconceptions during globalization of tourism." International Journal of Culture, Tourism and Hospitality Research, (4)4: 283-286.

Wang, S., Bickle, M. C., & Harrill, R. (2010). "Residents’ attitudes toward tourism development in Shandong, China." International Journal of Culture, Tourism and Hospitality Research, (4)4: 327-339.

Bickle, M. C., Papas, L., Sanders, E., & Mallette, D. (2008). "High school teachers’ complaining behavior toward gothic and punk clothing and appearance." Consumer Satisfaction/Dissatisfaction and Complaining Behavior full paper conference  proceedings. Available on CDROM. Conference held in Las Vegas, N.V. June 12-15, 2008.

Bickle, M. C., Buccine, R., Makela, C. J., & Mallette, D. (2006). "Retail channel choice behavior: Examination of consumers’ uniqueness." The International Review of Retail, Distribution and Consumer Research. 16(3), 317-331.

Selected Grants / Projects

• Bickle, M. C., & Burnsed, K. A. (2016). Coach I. M. Ibrahim’s The Tiger Sports Shop: Analysis of Inventory Management and Training Management. The Tiger Sports Shop provided $10,151 to complete an inventory management and training management system.
• Bickle, M. C. (2009). $830 College of HRSM internal grant. Funds used to support travel costs associated with visit to the American InterContinental University.
• Bickle, M. C. and Kellet, C. (2008). $50,000 gift from Keith Bregelt in support of the Department of Retailing lecture series and internship program.
• Bickle, M. C. (2008). $240,000 grant renewal from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and Consumer Intentions and Actions Survey. Software databases used for writing white papers, research briefs, seminars, and demonstrations.
• Bickle, M. (2008). $5,000 from Target Campus Grant Program. Funds used to support scholarships for students enrolled in the Department of Retailing.
• Bickle, M. (2007). $1,005,000 gift in software and maintenance from JDA Software Inc. Software included 30 Space Planning Plus by Intactix licenses, 30 Floor Planning Plus by Intactix sites, and 60 Efficient Item Assortment by Intactix sites.
• Bickle, M. (2007). $2,000 from Target Campus Grant Program. Funds used to support the Department of Retailing Executive Speaker Series.
• Bickle, M. C. and Moody, M. (2007). $10,000 grant from the Piggly Wiggly Community Pride Fund of Coastal Community Foundation. Funds support undergraduate education.
• Bickle, M. C. (2007). $240,000 grant renewal from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and Consumer Intentions and Actions Survey. Software databases used for writing white papers, research briefs, seminars, and demonstrations.
• Bickle, M. (2006). $3,910 gift from Sherwin-Williams Company. Gift includes paint and wallpaper to refurbish Department's new location.
• Bickle, M. (2006). $5,000 from Target Campus Grant Program. Funds used to support the Department of Retailing Executive Speaker Series.
• Bickle, M. (2006). $5,000 from Macy's Central, Atlanta, Ga. Funds used to support undergraduate scholarships in the Department of Retailing at the University of South Carolina.
  Bickle, M. (2006). $1,804,500 gift in software and maintenance from JDA Software Inc. Software included 30 Space Planning Plus by Intactix licenses, 30 Floor Planning Plus by Intactix sites, and 60 Efficient Item Assortment by Intactix sites for three years.
• Littrell, M., Hyllegard, K., Ogle, J., Bickle, M. C., Buell, J., & Rudd, N. (2006). $448,504 from United States Department of Agriculture (USDA) Challenge Grant. "Socially Responsible Advertising and Promotion of Food, Fiber and Related Products: Developing an Integrated Set of Undergraduate Courses." The collaborative project includes three institutions: Colorado State University, University of South Carolina, and The Ohio State University.
• Bickle, M. C., & Berry, C. D. (2006). $10,000 grant from Piggly-Wiggly of Carolina. Funds used for undergraduate scholarships in the Department of Retailing at the University of South Carolina.
• Bickle, M. C. (2006). $240,000 grant from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and the Consumer Intentions and Actions Survey. The software databases used for writing white papers, research briefs, reports, seminars, and in-class demonstrations.
• Bickle, M. C. (2005). $1,000 grant from Target Corporation. Funds used for two $500 undergraduate scholarships in the Department of Retailing at the University of South Carolina.
• Bickle, M. C. (2005). $1,500 grant from Target Corporation. Funds used to purchase a laptop computer for faculty use.

Books

• Bickle, M. (2012). The Changing American Consumer. Worthington, Ohio: Proper Business Development Corporation.
• Bickle, M. C. (2010). Fashion Marketing: Theory, Principles, Practices. New York, N.Y.: Fairchild Books. 

Invited Panel

Aron, D., Bickle, M. C., Cohn, D., Hartman, L., Jones, A., and Wright, N. (2018). "Enhancing the learning experience." Panel discussion at the Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 19-22, 2018, New York, N.Y.

Professional Affiliations

• International Textile and Apparel Association: Board Member
• Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior: Editorial Board Member
• International Journal of Culture, Tourism, and Hospitality Research: Associate Editor
• Journal of Theory and Marketing Practice: Reviewer
• Clothing and Textiles Research Journal: Reviewer

Consulting Experiences

• Women's Better Business Bureau
• Habitat for Humanity Restore