Christopher M. Harris, Ed.D.
Director of Graduate Marketing and Recruitment
College of Hospitality, Retail and Sport Management
MSEM Program Essentials
Explore admissions requirements, application details and program information for all Master of Sport and Entertainment Management options. Use the links below to start your application or connect with our team for more information.
This innovative combined degree in business analytics and sport management equips forward-thinking professionals for data-driven careers in sports and entertainment analytics.
Why choose the MSBA / MSEM combined degree program?
Stand out with dual expertise and accelerated learning
- Earn two degrees faster: Complete both degrees in under two years, saving time and tuition.
- Comprehensive skillset: Combine advanced business analytics for sport with deep expertise in sport and entertainment management.
- Cost-efficient learning: Share 12 credit hours between programs, reducing overall tuition.
- Industry-driven training: Master skills like predictive modeling in sport management, data visualization, revenue optimization, and event operations tailored to dynamic, high-energy industries.
- World-class education: Learn from faculty in the Darla Moore School of Business and the Department of Sport and Entertainment Management, part of one of the top-ranked programs globally.
Career Opportunities
Graduates are prepared for high-demand roles in the evolving sport and entertainment analytics field, including:
- Sport data analyst: Enhance team performance and improve fan engagement with data-driven insights.
- Business intelligence manager: Lead strategic decision-making through advanced analytics.
- Revenue optimization strategist in sport and entertainment: Maximize profitability using predictive analytics and market trends.
- Event and venue operations analyst: Streamline operations and elevate guest experiences.
Whether your goal is to work with sports teams, entertainment companies, or analytics firms, this dual master’s degree positions you for success.
Who Should Enroll?
Ideal for:
- Sport and entertainment professionals: Seeking to advance decision-making and marketing strategies through data analytics.
- Aspiring analysts: Interested in applying analytics in dynamic environments like sports teams, leagues, and entertainment companies.
- Career changers: Merge a passion for sports with cutting-edge analytics expertise to transition into this thriving field.
Deadlines
Apply by April 1 to be eligible for graduate assistantships.
Your Future Starts Here
The MSBA / MSEM combination degree equips you with the tools, knowledge and connections to thrive in a data-driven sport and entertainment landscape. Whether your focus is on advanced business analytics for sport or optimizing operations in entertainment, this program provides a competitive edge. Ready to transform your career with a top-ranked sport analytics program?
Get in Touch
Program Directors
Khalid Ballouli, Ph.D.
MSEM Program Director
Associate Chair
Professor
David and Nicole Tepper Department of Sport and Entertainment Management
Diondra Smalls Black
Director of Recruiting, Full-Time MBA Programs
Darla Moore School of Business