Registration
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About the Program
Bringing new assistive technology products to life requires more than just innovative
engineering—it involves a deep understanding of user experiences, regulatory compliance,
and strategic pathways to market. This webinar, through the examination of Michelin's
Mobility by TWEEL initiative product development journey, will demonstrate how aligning
clear value propositions with stakeholder engagement and robust testing can accelerate
product refinement, compliance readiness, and market acceptance.
Participants Will Learn:
- How to engage with the end user from the outset to ensure the value proposition resonates
and is in line with their expectations
- How to clearly articulate and validate value propositions that resonate with varied
stakeholders
- How interactive user testing and feedback cycles lead to better functionality, safety,
and satisfaction in assistive technology products
- Considerations for navigating regulatory and safety frameworks (e.g., ISO, RESNA,
FDA, ANSI) that impact AT devices
the importance of working closely with others already established in the market to
identify synergies and efficiencies.
About the Presenters
Dr. Bobbie Watts
Bobbie Watts, PhD, CPE, has over 27 years of experience in the field of Industrial
Engineering, Ergonomics, and Human Factors. She received her BS in Industrial Engineering
from Clemson University and both her Masters and PhD in Industrial and Systems Engineering
from Auburn University. Her previous work experience includes roles as the Corporate
Human Factors Engineer for UPS, consultant for the USPS and American Express, the
Corporate Ergonomics Manager for Coca-Cola Refreshments, and the Director of Ergonomics
for Michelin Americas. She is currently an Initiative Leader with North America Michelin
Innovation Lab, focused on improving mobility for all.
Dr. Joe Ott
Joseph Ott, Ph.D., ATP/RET, is the owner of Rehabilitation Engineering Consultants,
LLC, a company providing expertise to help bring new assistive technology products
to market. Joe has a background in Mechanical Engineering and a Ph.D. in Rehabilitation
Science. He focuses on product development and testing to ensure quality assistive
technology devices are designed, implemented, and safe for individuals with reduced
mobility while ensuring they meet the users’ needs.
Accommodations
CART captioning is provided for all SCATP webinars. If you need an additional accommodation
to participate, please contact us at least one week prior to the webinar via e-mail or by phone at 803-935-5263.
Webinars are recorded and archived on our training page.