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Darla Moore School of Business

Our Approach: AIM High

To be successful, companies must AIM for three core pillars of successful business and marketing strategy.

Take AIM: Analyze

Data is more readily available and more powerful today than at any point in business history. Business decisions are made in real time, and the future success or failure of these decisions is typically driven by the optimal analysis, synthesis and application of data-based insights. Take AIM programs leverage the significant research experience and advanced analytical techniques available through the Center for Marketing Solutions to train and support today's business decision-makers, creating a foundation for future success.

AIM Higher: Innovate

Innovation is often synonymous with new products, and while new products are an integral part of all businesses, real business innovation requires companies to AIM Higher across all aspects of sales and marketing. A strong sense of curiosity, clarity and consistency of vision and a passion for discovering game-changing strategies are essential to successful innovation. The Center for Marketing Solutions leverages our extensive marketing expertise to help companies reshape thought leadership and develop the innovative strategies required to deliver real, sustainable growth.

Ready, AIM, Fire: Move

Analysis and innovation provide the foundation for successful go-to-market strategies. However, ultimately business success is directly connected to a firm's ability to implement and execute the plan. Ready, AIM, Fire programs support companies' efforts to effectively and efficiently execute new strategies. Whether through proven shopper marketing strategies, new competitive strategies and tactics, or organization leadership initiatives, the Center for Marketing Solutions is committed to assisting business leaders from concept to implementation.

Programs offered through center partnerships

The Center for Marketing Solutions offers a variety of customized marketing programs tailored to fit the needs of your company.


  • Marketing Metrics Certificate Program 
  • Data Mining Leadership Projects 
  • Select Master's AIM Student Projects


  • Positioning Your Brand in Hearts and Minds of Customers Seminar 
  • Segmentation and Targeting: The Key to Marketing Leadership Workshop
  • Select Master's AIM Student Projects


  • Shopper Marketing: Reinventing the Fourth "P" Seminar
  • Health care Marketing in the 21st Century Workshop
  • Competitive Strategy custom programs
  • Select Master's AIM student projects

Challenge the conventional. Create the exceptional. No Limits.