Bhavna Phogaat
EDUCATION
Pursuing Ph.D. in Business Administration
Marketing Concentration
Entered program in 2021
Master of Science, Applied Operational Research concentration
University of Delhi , South Delhi Campus, India, 2019
Bachelor of Science
Mathmatics
Lady Shri Ram College for Women, University of Delhi, India, 2017
ACADEMIC RESEARCH INTERESTS
Quasi and Field Experiments, Applied Econometric Modeling
TEACHING EXPERIENCE
Taught a full semester “Principles of Marketing Research” course to 52 undergraduate
business students in Fall 2023.
Teaching Assistant Experience:
CRM and Data Mining (MBA & PMBA)
Digital Marketing & Social Media Analytics (MBA and Undergraduate)
Marketing Analytics (PMBA)
PREVIOUS PROFESSIONAL EXPERIENCE
Worked in Customer Insights – Data Analysis domain (Evalueserve Pvt. Ltd.). Industry
projects focused on customer segmentation techniques and modeling of customer churn,
retention and acquisition rate.
PREVIOUS PROFESSIONAL EXPERIENCE
Janakiraman, Ramkumar, Harsha Kamatham, Sven Feurer, Rishika Rishika, Bhavna Phogaat,
and Marina Girju (2024), "Spring Forward= Fall Back? The Effect of Daylight Savings
Time Change on Consumers' Unhealthy Behavior," Journal of Marketing, https://journals.sagepub.com/doi/10.1177/00222429241256570