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Darla Moore School of Business

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Business Analytics

Today and into the future, business success demands constant innovation and creativity, coupled with a high-level understanding of business analytics. Moore School students are immersed in high-level analytics in every business discipline throughout their college career.

A recent study by the McKinsey Global Institute found that U.S. businesses looking to capitalize on the massive volumes of data available today face a shortage of 1.5 million managers who are well-trained in data analytics. Conversations with industry leaders confirm that there is an enormous need, not simply for analytics experts, but for individuals that combine solid business skills with an understanding of cutting edge analytical techniques. The Moore School is addressing this business need through its undergraduate concentration in business analytics. This concentration requires four courses (12 hours of coursework), detailed below.


Business Analytics Undergraduate Concentration

Required course:

  • MGSC 394: Data Analytics for Business

This course helps develop two sets of skills in students. First, effectively using standard business software tools that are used in data analysis. Secondly, using multiple analytics software tools to gain insights to guide decision-making.

Three elective courses from the following, each of which has significant analytics applied in the area of study:

  • ACCT 404: Accounting Information Systems I
  • ECON 436: Introductory Econometrics
  • FINA 444: Corporate Risk Management
  • FINA 469: Investment Analysis and Portfolio Management
  • FINA 472: Student-Managed Investments
  • MGMT 425: HR Analytics
  • MGSC 390: Business Information Systems
  • MGSC 486: Service Operations Management
  • MKTG 352: Principles of Marketing Research
  • MKTG 447: Pricing Strategy and Analytics

 (Note that the concentration requirements are different for the accounting major: MSCG 394, ACCT 404 and ECON 436 are required, and students must choose one of the following two electives: FINA 469 and FIN 472.)

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