2025 Archive

Person at a laptop interacting with digital and AI technology

Professor explores intersection of AI, advertising and public perception

February 26, 2025, Brandon Pugh

As CIC’s associate dean for research, Linwan Wu is leading the college’s work to understand the influence and impact of artificial intelligence in advertising. Through the first two USC AI Index reports and those to come, he’s helping to evaluate national sentiment on the now-prevalent communications technology.

Sepia toned image of Augusta Baker from the archives.

Augusta Baker: Trailblazer's legacy shines through South Carolina library programs

February 10, 2025, Laura Erskine

Augusta Baker left a remarkable legacy in the fields of librarianship and children’s literature. After retiring from the New York Public Library system, Baker became storyteller-in-residence at USC from 1980 to 1994. It was the first position of its kind at an American university, a role created for Baker to teach students, librarians and educators how to make reading more exciting for children.

woman sits in a movie theater with the words

Journalism alumna builds career in Columbia's arts scene

February 07, 2025, Page Ivey

Sumner Bender credits a movie with inspiring her first true career choice. It seems only fitting, then, that the 2007 public relations graduate now leads Columbia’s art house cinema, The Nickelodeon Theatre. Her journey from PR to nonprofit executive has woven through Columbia’s arts scene for most of her adult life.