2026 Archive

Closeup of rows of golden Oscar-esque statuettes

USC students lead in adopting AI at ADDY Awards

March 04, 2026, Kristine Hartvigsen

AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and University of South Carolina students rose to the challenge, showcasing what is possible in dynamic, creative concept and design in collaboration with AI.

Scientist examines cylindrical battery

Video: What is inside a battery?

February 17, 2026, Hadley McCollester

Batteries are part of our everyday lives, but not many of us think about how they work or what they are made of. For researchers at the Lab for Materials Properties and Structures, these questions are a full time job. Golareh Jalilvand and her team at USC's Molinaroli College of Engineering and Computing are dedicated to testing alternative battery materials such as lithium iron phosphate that will help make batteries a part of the country's sustainable future. This documentary explains why for batteries, it's what's inside that counts.

Teagan Thomas sits on steps near USC's historic horseshoe.

Pathway to first-year success: Teagan Thomas

February 10, 2026, Chris Horn

Teagan Thomas is enrolled in the 2025-26 cohort of Palmetto Pathway, a bridge program that began in 2019. Like all other students in the program, the Summerville, South Carolina, freshman is enrolled through USC Lancaster but lives in Bates residence hall on the Columbia campus and attends classes exclusively with other Palmetto Pathway students.

A hand dabs a brush into a palette of paint.

USC Brain Health launches student-driven arts program

February 09, 2026, Nicole Carrico

Students Ansley Martin and Stella Tew have been working with USC Brain Health to launch a program called Vibrant Minds, an expressive arts initiative that combines neuroscience, creativity and social interaction to support older adults living with neurological conditions. The program helps adults facing cognitive challenges connect with their memories and each other through art and creative projects.

Headshot of Samantha Hinton in front of gates

Pathway to first-year success: Samantha Hinton

February 09, 2026, Chris Horn

Samantha Hinton is on track to graduate from USC in May with a bachelor’s degree in advertising. Hinton started out at Carolina in Palmetto Pathway, a bridge program for freshmen. Palmetto Pathway students are enrolled through USC Lancaster but live in a residence hall on the Columbia campus before transitioning to USC Columbia after their first year.

Nursing student with instructor at bedside

Gamecock nurses lead the way in health care delivery

February 09, 2026, Megan Sexton

From faculty members inventing new tools to help students learn the intricacies of treating heart defects in infants to opening up pathways to nursing careers for people with disabilities, the University of South Carolina College of Nursing is stepping up every day.

Two women work together on laptops.

The Carolina Agency: 20 years of student development, community impact

January 14, 2026, Catherine Pruitt

For 20 years, The Carolina Agency has been the student-run public relations and media agency giving College of Information and Communications students real-world experience in a professional setting. In addition to offering students an internship credit and an authentic work experience in a professional setting, The Carolina Agency also prides itself on its service to community clients.

head shots of the five 2026 winners

5 recognized for social justice work

January 13, 2026, Kristine Hartvigsen

The University of South Carolina has recognized students, faculty and staff members for their work on campus and in the larger community with 2026 Martin Luther King Social Justice Awards. The awards recognize individuals who have exemplified the philosophies of the Rev. Martin Luther King Jr. through acts of community service, social justice or racial reconciliation.