Official Logos and the University of South Carolina Visual Identity

The academic logos of the University of South Carolina are a graphical representation combining the image of a palmetto tree (the state tree) and the gates to the entrance to the historic Horseshoe. The symbolic elements relate to the heritage and statewide impact of the University.

The gates represent the opportunities provided by higher education and are a direct architectural link to the original campus Horseshoe. The tree represents knowledge and stability. The palmetto is an obvious tie to the state of South Carolina and underscores our position as the state's flagship institution with locations throughout the state. The use of the 1801 founding date emphasizes a proud heritage as we enter our third century of service.

The logos below are registered variations of the University of South Carolina logo. Each variation is indicated by its name and is available as an electronic file usable in most popular programs such as Microsoft Word and PowerPoint. Files for special applications may be provided upon request.

If you require USC logo files please click on the Logo Request Form link on the left.

Private vendors wishing to use these logos on salable merchandise must contact Collegiate Licensing for rights and terms of use.

Linear Positive

Linear Reverse

Standard Positive

Standard Reverse

Stacked Positive

Stacked Reverse