One of the nation's best colleges for degree programs, research and industry advancement
in hospitality, tourism, retail, fashion merchandising, and sport and entertainment.
Welcome to the College of Hospitality, Retail and Sport Management at the University
of South Carolina! The College of HRSM is a powerful learning arena where passionate
students, inspiring teachers and business leaders come together to lead the world’s
most vibrant industries. Industries that connect cultures, inspire adventure, strengthen
economies and enrich lives.
HRSM Academic Units
School of Hospitality and Tourism Management
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Department of Retailing
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Department of Sport and Entertainment Management
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Real-world experience, career development and innovative courses are hallmarks of
our top-ranked degree programs. The college is home to world-renowned faculty who
are celebrated for advancing their fields and who are passionate about sharing their
knowledge and experience with the next generation of leaders. The College of HRSM
also features a diverse suite of research centers that are shaping the future of our
industries through knowledge and discovery.
Known for Excellence
World-renowned Faculty — Our roster of international scholars and industry trailblazers delivers high-impact
knowledgeIndustry Immersion — Our students visit corporate headquarters, attend national conferences, and meet
top executives; gaining a deep understanding of the business.Experiential Learning — Through required internships and hands-on experiences like working at the Super
Bowl, running anCareer Development — Our students graduate with more than a degree; they graduate with stacked resumes
and the mentorship and preparation to succeed.Global Opportunities — Faculty-led study abroad courses, international research and career connections
provide our studentsProfessional Passion — Everyone in our college shares a distinctive passion for their chosen discipline.
It’s a passion that
Interdisciplinary Studies in Services Management
The college also offers a Bachelor of Arts in Interdisciplinary Studies in Services
Management, designed for non-traditional students who have a variety of academic and
work experience and are ready to earn their bachelor’s degrees.
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College of HRSM announces new award honoring sports and entertainment visionary Tim Leiweke
The College of HRSM has established the Tim Leiweke Visionary Innovation & Leadership Award to honor transformative leaders in sports and entertainment, with Leiweke himself receiving the inaugural recognition.
May 2025 HRSM student, faculty, staff and alumni notes
The University of South Carolina's College of Hospitality, Retail and Sport Management highlights notable achievements, awards and career moves from its students, faculty, staff and alumni in its May 2025 edition of News and Notes.
Two sides of the same coin
Natasha Brison has practiced law and worked in the entertainment industry, starting a business as a marketing consultant for professional athletes. She also conducts research and came to South Carolina despite already earning tenure at another top institution.
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