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College of Hospitality, Retail and Sport Management

Areas of Study

Our Faculty and Staff

 Department of Retailing

Jeff Campbell

Jeffrey M. Campbell, Ph.D., Department Chair and Associate Professor

Jeffrey Campbell serves as chair of and associate professor in the Department of Retailing. His research focuses on consumer behavior, locally produced foods, and sustainable retailing and small business.

Marianne Bickle

Marianne C. Bickle, Ph.D., Professor

Marianne Bickle serves as a professor and is the former chair of the Department of Retailing. Under her leadership, the department was ranked second in North America in terms of scholarly research output. Bickle's teaching and research focus on cross-channel shopping behavior, e-commerce, student matriculation and online learning. Bickle also serves as the director of the B.A.I.S. program.

Deb Brosdahl

Deborah J. C. Brosdahl, Ph.D., Associate Professor and Director of Graduate Studies

Deborah Brosdahl is an associate professor in the Department of Retailing, where she also serves as the director for graduate studies.. Brosdahl teaches consumer behavior and multi-national retailing. Her research focuses on consumer behavior especially with regard to under-researched groups including adolescents and men, as well as consumer behavior in international markets including Aruba and Saudi Arabia.

Sang Byun

Sang-Eun Byun, Ph.D., Associate Professor

Sang-Eun Byun is an associate professor in the Department of Retailing at the University of South Carolina. Byun received a Ph.D. in Retailing from Michigan State University. Before joining the University of South Carolina in August 2016, she worked at Auburn University for ten years as an assistant and associate professor in apparel merchandising. Byun currently teaches Retailing in Multinational Markets.

Karen Edwards

Karen Lear Edwards, J.D., Senior Instructor

Karen Edwards is a senior instructor in the Department of Retailing. Edwards teaches in the areas of business law and law-related issues affecting retailers. Edwards' research focuses on legal issues affecting retailers and best practices in distributed learning.

Kristy Ellison

Kristy Paradise Ellison, CPA, MACC

Kristy Paradise Ellison serves as an instructor in the Department of Retailing. Prior to joining the faculty at UofSC, Ellison served as the business administration program director and accounting instructor at the Technical College of the Lowcountry in Beaufort, South Carolina. Ellison teaches RETL 261 – Principles of Accounting I and RETL 262 – Principles of Accounting II.

Reenea Harrison

Reenea Harrison, Ph.D., Clinical Instructor and Internship Director

Reenea Harrison is clinical instructor and internship director for the Department of Retailing. Prior to her current position, Harrison taught for the University of South Carolina Honors College, Midlands Technical College and Sumter Area Technical College (now Central Carolina Technical College). She also was an academic advisor/student services manager for the College of HRSM Office of Student Services and was nominated for Advisor of the Year. She teaches in the areas of exploration of retail management and fashion merchandising industries, HRSM professional communications, retailing practicum and retailing internship. Her research interests include career development, retail and fashion management careers, environmental consumerism, and professional communications.

Daniela Jankovska

Daniela Jankovska

Daniela Jankovska is a faculty member in the Department of Retailing.  Jankovska teaches in the area of computer-aided design (CAD) for fashion merchandising, store design and retail. Her courses provide an overview of the fashion industry as a global economic power. Topics covered in her classes include CAD, visual merchandising and store design, the changing nature of fashion, apparel production, merchandising and innovative fashion business practices as they relate to the designers, manufacturers and retailers.

Jiyeon Kim

Jiyeon Kim, Ph.D., Associate Professor

 Jiyeon Kim is associate professor in the Department of Retailing. Kim teaches in the areas of retail promotion, international retailing and retail shopper analysis. Her research interests include impulse buying behavior, visual merchandising, and online retailing and consumer behavior.

Jung-Hwan Kim

Jung-Hwan Kim, Ph.D., Associate Professor

Jung-Hwan Kim is an associate professor in the Department of Retailing. Kim teaches courses in merchandising and fashion product analysis. Her research interests include consumer shopping behaviors, multichannel retailing and online visual merchandising.

Mike Moody

Michael Moody, Instructor

Michael Moody serves as an instructor in the Department of Retailing. Prior to becoming an Instructor, Moody was the director of practicum and internships. Moody has experience in retailing management positions and pharmaceutical sales. He teaches sales, retail shopper behavior, promotion, consumer economics, and merchandise management strategies.

Joohyung Park

Joohyung Park, Ph.D., Associate Professor

Joohyung Park serves as an associate professor in the Department of Retailing and teaches courses in internet retailing, small business organization and operation, advanced retail business planning, and shoppers in the retail environment. Park's research focuses on service failure and recovery, multi-channel retailing, consumer's technology use, consumer emotion, and socially responsible consumer behavior.

Susan Reeves

Susan M. Reeves, C.P.A., MBA, Senior Instructor

Susan Reeves has been a certified public accountant since 1984. In addition to the Functional Accounting I and II courses, Reeves also teaches computerized accounting for business educators, which has recently been developed as an online course.

Mike Watson

Mike Watson, Ed.D., Instructor

Mike Watson has more than 20 years of experience in higher education as an instructional designer for graduate-level online leadership courses, as a departmental lead for fashion marketing and management courses and as a community outreach speaker. In addition, he has led and taught retail and fashion forecasting courses in Milan, Italy, in conjunction with study abroad programs.

Donna Watts

Donna Watts, M.S., B.S., A.A., Certified Diamontologist

Donna Watts is an instructor in the Department of Retailing at the University of South Carolina. She received a Bachelor of Science in Fashion Merchandising and Master of Science in Textiles, Clothing, and Interior Design from Winthrop University in S.C. Prior to teaching, Watts worked in the retail industry for eight years in various capacities, including management of two jewelry stores for a large corporation.

Daniel Williams

Daniel Williams, Ph.D., Instructor

Daniel Williams serves as an instructor in the Department of Retailing. Prior to joining the faculty at UofSC in fall 2017, Williams served on the faculty at Shepherd University in Shepherdstown, W.Va., as an accounting professor for 17 years. There he taught courses in accounting principles, intermediate accounting, income taxes, and auditing.


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