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College of Hospitality, Retail and Sport Management

  • Panelists share a laugh on stage during a discussion at the 2021 SEVT Conference

Program

The program for SEVT 2022 is coming soon!


Below is the program from 2021.

WED., NOV. 17

Opening Reception

7 – 9 p.m.

Segra Park, 1640 Freed Street, Columbia SC 29201

*Registation table located at entrance


THURS., NOV. 18

Registration

8 a.m. – 5 p.m.

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Continental Breakfast

8 – 9 a.m.

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Session and Research Presentations

9 – 10 a.m.

Session: That New Venue Smell — How Event Management Changes in New Venues

Lexington Room

      • Matt Homan, President and General Manager, Dickies Arena
      • David Pitman, Director of Tour Planning, Arena Shows at Cirque du Soleil
      • Bob Swanson, Regional Manager, Contemporary Services Corporation
      • Moderator: Dr. Haylee Uecker-Mercado, Associate Professor, Sport and Entertainment Management, University of South Carolina

9 – 9:20 a.m.

Research Presentation: Esports Collegiate Athletes: An examination of college preference

Carolina Room A

      • William Fisackerly, University of South Carolina
      • Grace Kazmierski, University of South Carolina

9:25 – 9:45 a.m.

Research Presentation: Impacts of esports localization on team identity

Carolina Room A

      • Yongjin Hwang, University of South Carolina
      • William Fisackerly, University of South Carolina
Research Presentation: Is there economic value for promotion and relegation in Major League Soccer (MLS)

Carolina Room B

      • Jaime Orejan, Limestone University

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Break

10 – 10:15 a.m. 

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Keynote Speaker

10:15 – 11 a.m.

Nick Kelly, President of Charlotte FC

 Lexington Room

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Luncheon

11:15 a.m. – 12:15 p.m.

Q&A with Nicole Tepper, Co-owner Tepper Sports and Entertainment

Richland Room

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Presentation of Awards

12:30 – 1:45 p.m.

A Conversation with Sheila Johnson:  CEO of Salamander Hotels & Resorts, Principal Shareholder in the Washington Wizards, Capitals and Mystics, Co-Founder of BET

Lexington Room 

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Break

1:45 – 1:55 p.m. 

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Session and Research Presentations

1:55 – 2:55 p.m.

Panel Discussion: This is Really It — Young Alums Discuss their First Post-Graduation Work Experiences

Lexington Room

      • Madison Brabham, Sales Representative — Championship Management, PGA Tour
      • Lauryn Gillis, Client Relations Manager, BDA Sports Management
      • Cadie Bates Koppenhaver, Director of Operations, Charlotte Sports Foundation
      • Moderator: Sporty Jeralds, Assistant Dean of Diversity and Inclusion, Senior Clinical Instructor, Sport and Entertainment Management, University of South Carolina

2 – 2:20 p.m.

Research Presentation: The impact of the Qatar 2022 World Cup announcement on the physical activity participation among local residents

Carolina Room A

      • Saad Alshamari, University of South Carolina
      • Stephen Shapiro, University of South Carolina
Research Presentation: What are the antecedents of eWOM intention in the context of esport participation?

Carolina Room B

      • Deokkyung Ock, University of South Carolina
      • Yongjin Hwang, University of South Carolina

2:25 – 2:45 p.m.

Research Presentation: Vaccinations and sports fans — Legal fact and or fiction

Carolina Room A

      • Robin Ammon, University of South Dakota
      • John Grady, University of South Carolina
      • Alli Wroblewski, University of South Dakota

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Break

2:55 – 3:05 p.m.

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Sessions, Research Presentation, and Roundtable

3 – 3:20 p.m.

Research Presentation: NAIA Athletic Directors and Sports Security Training

Carolina Room A

      • Tim Wilson, Tusculum University
      • Chris Croft, University of Southern Mississippi
      • Nick Davidson, Tusculum University
      • Ed Loeb, Southwestern College

3 – 4 p.m.

Roundtable: Leveling Up — The Collegiate Esports Venue Arms Race

Carolina Room B

      • Brian Wigley, Shenandoah University
      • Joey Gawrysiak, Shenandoah University
      • Christopher Scroggins, Shenandoah University
      • Eugene Frier, Texas Wesleyan University

3:05 – 4:05 p.m.

Session: From the Duke's Mayo Bowl to the Olympics — How Sponsorship Impacts the Sport Experience

Lexington Room

      • Tom Barbitta, Chief Marketing Officer, Duke's Mayonnaise
      • Mike Boykin, CEO, BeSpoke Sports & Entertainment
      • Jim Donofrio, Vice President - Sponsorship Sales & Strategy, NBC Sports
      • Moderator: Todd Koesters, Associate Professor and Director of Center for Advancement of Sport and Entertainment Management 

3:25 –3:45 p.m.

Session: Fanocracy — Fan avidity and the crossover relationship across multiple teams in one market

Lexington Room

      • Ryan Dastrup, University of South Carolina
      • Todd Koesters, University of South Carolina
      • Stephen Shapiro, University of South Carolina
      • Research Presentations

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Break

4:15 – 4:25 p.m.

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Session and Research Presentations

4:25 – 4:45 p.m.

Session: How to get Hired for Your Dream Job — Tips from Talent Acquisition Professionals

Lexington Room

      • David Aiello, General Manager, Macon Centreplex Coliseum & Auditorium
      • Maria Bordley, HR Director, Employment Marketing & Strategy, Contemporary Services Corporation
      • Nikki O'Brien, Director of Marketing, VStar Entertainment Group
      • Surena Mitchell, Talent Acquisition Manager, San Fransisco 49ers
      • Rachael Starr, Ticket Sales Manager, Atlanta Hawks
      • Moderator: Matt Dunn, Clinical Instructor and Internship Coordinator, University of South Carolina
      • Research Presentations

4:25 - 4:35 p.m.

Research Presentation: Less Than One Million Words: An Analysis of WNBA Player Instagram Photos From July 27th, 2020 to May 16th, 2021

Carolina Room A

      • Michael Seidman, University of South Carolina
      • Alexia Pedo Lopes, University of South Carolina
      • William, Fisackerly, University of South Carolina
      • Mark Nagel, University of South Carolina
Research Presentation: Marketing in a pandemic: Rule 40 and sharing the Olympic marketing space with athletes’ personal brands at Tokyo 2020

Carolina Room B

      • John Grady, University of South Carolina
      • Spenser Burns, University of South Carolina 

FRI., NOV. 19

Case Study Competition: Lexington Room

8 – 9 a.m.

Lexington Room

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Break

9 – 9:15 a.m.

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Sessions

9:15 – 10:15 a.m.

Session: So You Want to be an Agent? An Inside Look from Agents Across Sport and Entertainment

Lexington Room

      • Kevin Lynch, Vice President of Player Development, Empire Sports
      • Cass Scripps, Music Agent, UTA

10:15 – 10:30 a.m.

Session: Terry Williams, President, Vortex Sports and Entertainment

Lexington Room

      • Moderator: Paul Graham, Clinical Instructor, University of South Carolina

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Break

10:15 – 10:30 a.m.

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Career and Internship Fair

10:30 a.m. – 12 p.m.

Prefunction Area and Richland A

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Academic Poster Presentations

10:30 a.m. – 12 p.m.

Prefunction Area and Richland A

        • Perception of Hockey Violence on Prospective Customers: An Experimental Approach
          Yong Chae Rhee, Washington State University / Ju Young Lee, Indiana University / Jinwook Chung / Winthrop University / Woo-Young Lee, University of Central Missouri
        • Can a smaller market league (Korea Baseball League) survive in a bigger market (U.S.A.): COVID-19 as a new opportunity to understand how sport consumers develop attitudinal and behavioral loyalty
          Minkyo Lee, East Stroudsburg University / Dae Yeon Kim, University of Central Missouri / Ju Young Lee, Indiana University / Jinwook Chung, Winthrop University
        • Factors Influencing College Choice Decisions of NCAA Division I Female Volleyball Athletes 
          Taylor Svehla, South Dakota State University / Katelyn Romsa, South Dakota State University / Jon Lim, Minnesota State University / Bryan Romsa, South Dakota State University 
        • The relationship between social factors and the continuous use of online fitness communities
          Cecilia Zhang, Limestone University
        • Buy it or not: Moderating role of perceived value in determining UFC pay-per-view purchase
          Ryan Lee, The Pembroke Hill School / Jinwook Chung, Winthrop University / Deokkyung Ock, University of South Carolina
        • An Exploratory Study into Outsourcing Premium Seating and Hospitality within the Power Five Schools of College Athletics
          Robery Zullo, Westminster College / Kemardo Tyrell, University of South Carolina 

Challenge the conventional. Create the exceptional. No Limits.

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