The abstracts can be explored by year, subject category, or author.

Subject Category	Year	Session or Presentation	Authors	Keywords (hidden column)
Marketing, Advertising and Promotion	2019	Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC	Morgan Bueter, University of South Carolina; Stephen Shapiro, University of South Carolina; John Grady, University of South Carolina	tag 1, tag2
Diversity	2019	Diversity in Sport Courses: Teaching Difficult Topics	E. Newton Jackson, University of North Florida; Robert Lyons, Queens University of Charlotte; Charles Crowley, Livingstone College
Diversity	2019	African American Student Athletes: Graduate Career Exploration & Planning for Sport Exit	Katelyn Romsa, South Dakota State University; Bryan Romsa, South Dakota State University; Jon Lim, Minnesota State University
Economics and Finance	2019	The effect of ownership technology expertise on financial performance in Major League Baseball	Ted Hayduk, New York University; Bri Newland, New York University
Economics and Finance	2019	The Impact of Information Release and Assimilation on Market Efficiency: Evidence from the NCAA Basketball Betting Market	Byungju Kang, University of Georgia; Steven Salaga, University of Georgia
Economics and Finance	2019	Economic Benefit of NCAA Rounds I and II on the Columbia Metropolitan Area	Tom Regan, University of South Carolina
Economics and Finance	2019	The Dick’s Sporting Goods Open: Assessing the economic impact of the PGA TOUR Champions event	Kristi Sweeney, University of North Florida; E. Newton Jackson, University of North Florida; Megan Schramm-Possinger, University of North Florida
Event Management and Production	2019	Relationship between Psychic Income and Behavioral Attributes among Stakeholders at the Local Sports Event: A Case Study of the Wichita Open	Wonyoung Kim, Wichita State University; Minkil Kim, Troy University; Woo-Young Lee, University of Central Missouri; Homun Jun, Mokpo National University
Event Management and Production	2019	Preparing Students for Work in the Sports and Entertainment Event Management Industry	John Miller, The University of Southern Mississippi; Zak Mayo, Saint Mary's University of Minnesota; Mike Martinez, Louisiana State University
Facility Management	2019	To Serve and Protect: Examining the Relationship Between Selling Alcohol in College Football Stadia and Negative Fan Behavior	Nels Popp, University of North Carolina - Chapel Hill; Archer Bane, Barton College; Steve Howell, Northern Illinois University
Information Technology	2019	Incorporating wearable performance devices into campus recreational programs: A quasi-experimental study	Thomas Cieslak, Florida International University; Brittany Baldwin, Florida International University; Alfred Simpson, Florida International University; Lisa Cain, Florida International University
Legal Issues	2019	Legal and Marketing Issues in Team USA Sponsorship Activation for Tokyo 2020	John Grady, University of South Carolina; Jason Ahr, University of South Carolina
Marketing, Advertising and Promotion	2019	Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC	Morgan Bueter, University of South Carolina; Stephen Shapiro, University of South Carolina; John Grady, University of South Carolina
Marketing, Advertising And Promotion	2019	Team or sports? Where should the focus be for the athletic department when it comes to college baseball?	Jinwook (Jason) Chung, Winthrop University; Yong Chae Rhee, Washington State University; Woo-Young Lee, University of Central Missouri; Wonyoung Kim, Wichita State University
Marketing, Advertising And Promotion	2019	An Ethnographic Look into Variations Between Team and Sport Identity in a Baseball Context	Dorothy Collins, Lake Erie College; Katharine R. N. Reifurth, Aurora University
Marketing, Advertising And Promotion	2019	Mascots Matter! Examine the Impact of Successful Brand Character Development	Jacqueline Hague, University of South Carolina; Andy Gillentine, University of South Carolina
Marketing, Advertising And Promotion	2019	Understanding the influence of concession service and entertainment quality on college student spectator satisfaction and future attendance intention	Jiho Kim, Wingate University; Minyong Lee, North Carolina A&T State University; Christopher Harrist, Wingate University; Christy DeWaele, Wingate University
Marketing, Advertising And Promotion	2019	Is selling of alcohol the answer for college baseball attendance?: The modified theory of reasoned action	Yong Chae Rhee, Washington State University; Jinwook (Jason) Chung, Winthrop University; Minkil Kim, Troy University; Justin Barnes, Washington State University
Marketing, Advertising And Promotion	2019	Sport Identity and Motives of North American Football Supporters	Johnathan Spicer, Florida International University; Thomas Cieslak, Florida International University
Marketing, Advertising And Promotion	2019	Exploring athlete branding practices with industry professionals	Olzhas Taniyev, Roanoke College; K.C. Mayer, Roanoke College; Brian Gordon, University of Kansas
Marketing, Advertising And Promotion	2019	To partner or not? The effect of brand alliance on consumer behavior within the sports industry.	Ho Yeol Yu, University of Houston; Dong Hun Lee, University of Houston; Michael Cottingham, University of Houston
Other	2019	Analysis of Factors Influencing the College Choice Decisions of NCAA Division I Track and Field Athletes	Bryan Romsa, South Dakota State University; Katelyn Romsa, South Dakota State University; Jon Lim, Minnesota State University; Beth Walstrom, South Dakota State University; Derek Marsh, South Dakota State University
Philanthropic	2019	Examining Houston sport organizations’ disaster relief efforts following Hurricane Harvey	Bryan Finch, Oklahoma State University
Public Funding For Venues	2019	Double charging residents: An examination of public stadium subsidies, the NFL Fan Cost Index, and median household incomes	Jay Martyn, University of Northern Colorado; Yoon Tae Sung, University of Northern Colorado
Risk Management	2019	An Analysis of Evacuation Preparedness at International Sport and Entertainment Events	John Miller, The University of Southern Mississippi; Christopher Kinnan, National Center for Spectator Safety and Security; Robin Ammon, University of South Dakota
Ticketing and Guest Services	2019	A Conceptual Examination of Partitioned Pricing and Cultural Impacts in Sport	Misun Won, University of South Carolina; Stephen Shapiro, University of South Carolina
Economics and Finance	2018 Fall	Returns on Performance: Stock Price and the Chinese Super League	Zeqing Mao, University of South Carolina; Nicholas M. Watanabe, University of South Carolina; Brian P. Soebbing, University of Alberta
Economics and Finance	2018 Fall	The Economic State of the State Fair —  it’s 150 Anniversary	Tom Regan, University of South Carolina; Haylee Mercado, University of South Carolina
Event Management and Production	2018 Fall	The mediating effects of sense of home and authentic experience on spectators’ sensory experiences at sporting events	Yongjin Hwang, Arkansas State University; Wanyong Choi, University of North Florida
Event Management and Production	2018 Fall	Participation in Youth Running Events: The Role of Parental Involvement and Satisfaction	Michelle Redmond, Old Dominion University; Lynn Ridinger, Old Dominion University
Event Management and Production	2018 Fall	Exploring Work-Integrated Learning: A Case Study in Course-Driven Management of a Not-for-Profit Sporting Event	Gregg Rich, Georgia Southern University; Christopher R. Barnhill, Georgia Southern University; Chris Hanna, Georgia Southern University
Event Management and Production	2018 Fall	Nachos for peanuts: A case study examination of the Atlanta Falcons’ concessions pricing	Mark Slavich, Grand View University; Dylan Williams, University of Alabama
Facility Management	2018 Fall	Virtual Reality Training for Sport & Entertainment Venues	Michael Kanters, NC State University; Kyle Bunds, NC State University; Michael Cuales, NC State University
Facility Management	2018 Fall	Labor movement for part-time and seasonal workers at Cincinnati sport and entertainment venues: A case study	Michael Odio, University of Cincinnati; Kimberly Mahoney, University of New Haven
Facility Management	2018 Fall	An Analysis for the Operation and Management of Large Sport Stadiums in Chinese Universities	Xin Qi, Peking University
Legal Issues	2018 Fall	The Distraction Theory v the Baseball Rule: Regardless of your belief foul balls still hurt	Robin Ammon, University of South Dakota
Legal Issues	2018 Fall	Senior Bicyclists’ Knowledge of Bicycle Laws	Yoojung Rhee, Gallaudet University; Daniel Connaughton, University of Florida
Marketing, Advertising and Promotion	2018 Fall	Self-reported gambling behavior and perceptions of sports betting in the United States	Brendan Dwyer, VCU; Stephen Shapiro, University of South Carolina; Joris Drayer, Temple University
Marketing, Advertising and Promotion	2018 Fall	Running Past Segmentation: The Creation of Road Race Participant Personas	Greg Greenhalgh, VCU; Brendan Dwyer, VCU; Carrie LeCrom, VCU; Chad Goebert, VCU; Jen Gellock, VCU
Other	2018 Fall	The Effects of Campus Recreation on Perceived Stress Levels of College Students and How Leisure Satisfaction Mediates Their Relationship	Joni M. Boyd, Winthrop University; Jinwook (Jason) Chung, Winthrop University; Andrew Montgomery, Winthrop University
Other	2018 Fall	Decision-Making for Active Sport Event Tourism: Running Events Participation	Erica Dolinting, University of Florida; Kyriaki Kaplanidou, University of Florida
Other	2018 Fall	Lions, Tigers, and Bears — Oh Why?	Jackie Hague, University of South Carolina; Andy Gillentine, University of South Carolina
Other	2018 Fall	The Value of Experiential Learning in Sport Management	Jaime Orejan, Limestone College
Other	2018 Fall	“Remember When...” Examining Nostalgia as a motive for Pre & Post game event participation	Christopher Scroggins, University of South Carolina; Mark Slavich, Grand View University; Andy Gillentine, University of South Carolina
Other	2018 Fall	College Sport Rebranding: 1948-2017	Richard M. Southall, University of South Carolina; Mark S. Nagel, University of South Carolina