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College of Hospitality, Retail and Sport Management

SEVT Abstract Archive

The SEVT abstract archive contains the abstracts from SEVT Conferences beginning with SEVT 2016. 

The abstracts can be explored by year, subject category, or author.

Subject Category Year Session or Presentation Authors Keywords
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Marketing, Advertising and Promotion 2019 Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC Morgan Bueter, University of South Carolina; Stephen Shapiro, University of South Carolina; John Grady, University of South Carolina tag 1, tag2
Diversity 2019 Diversity in Sport Courses: Teaching Difficult Topics E. Newton Jackson, University of North Florida; Robert Lyons, Queens University of Charlotte; Charles Crowley, Livingstone College  
Diversity 2019 African American Student Athletes: Graduate Career Exploration & Planning for Sport Exit Katelyn Romsa, South Dakota State University; Bryan Romsa, South Dakota State University; Jon Lim, Minnesota State University  
Economics and Finance 2019 The effect of ownership technology expertise on financial performance in Major League Baseball Ted Hayduk, New York University; Bri Newland, New York University  
Economics and Finance 2019 The Impact of Information Release and Assimilation on Market Efficiency: Evidence from the NCAA Basketball Betting Market Byungju Kang, University of Georgia; Steven Salaga, University of Georgia  
Economics and Finance 2019 Economic Benefit of NCAA Rounds I and II on the Columbia Metropolitan Area Tom Regan, University of South Carolina  
Economics and Finance 2019 The Dick’s Sporting Goods Open: Assessing the economic impact of the PGA TOUR Champions event Kristi Sweeney, University of North Florida; E. Newton Jackson, University of North Florida; Megan Schramm-Possinger, University of North Florida  
Event Management and Production 2019 Relationship between Psychic Income and Behavioral Attributes among Stakeholders at the Local Sports Event: A Case Study of the Wichita Open Wonyoung Kim, Wichita State University; Minkil Kim, Troy University; Woo-Young Lee, University of Central Missouri; Homun Jun, Mokpo National University  
Event Management and Production 2019 Preparing Students for Work in the Sports and Entertainment Event Management Industry John Miller, The University of Southern Mississippi; Zak Mayo, Saint Mary's University of Minnesota; Mike Martinez, Louisiana State University  
Facility Management 2019 To Serve and Protect: Examining the Relationship Between Selling Alcohol in College Football Stadia and Negative Fan Behavior Nels Popp, University of North Carolina - Chapel Hill; Archer Bane, Barton College; Steve Howell, Northern Illinois University  
Information Technology 2019 Incorporating wearable performance devices into campus recreational programs: A quasi-experimental study Thomas Cieslak, Florida International University; Brittany Baldwin, Florida International University; Alfred Simpson, Florida International University; Lisa Cain, Florida International University  
Legal Issues 2019 Legal and Marketing Issues in Team USA Sponsorship Activation for Tokyo 2020 John Grady, University of South Carolina; Jason Ahr, University of South Carolina  
Marketing, Advertising and Promotion 2019 Battle of the Brands: How Nike and Adidas Compete for Cristiano Ronaldo at Juventus FC Morgan Bueter, University of South Carolina; Stephen Shapiro, University of South Carolina; John Grady, University of South Carolina  
Marketing, Advertising And Promotion 2019 Team or sports? Where should the focus be for the athletic department when it comes to college baseball? Jinwook (Jason) Chung, Winthrop University; Yong Chae Rhee, Washington State University; Woo-Young Lee, University of Central Missouri; Wonyoung Kim, Wichita State University  
Marketing, Advertising And Promotion 2019 An Ethnographic Look into Variations Between Team and Sport Identity in a Baseball Context Dorothy Collins, Lake Erie College; Katharine R. N. Reifurth, Aurora University  
Marketing, Advertising And Promotion 2019 Mascots Matter! Examine the Impact of Successful Brand Character Development Jacqueline Hague, University of South Carolina; Andy Gillentine, University of South Carolina  
Marketing, Advertising And Promotion 2019 Understanding the influence of concession service and entertainment quality on college student spectator satisfaction and future attendance intention Jiho Kim, Wingate University; Minyong Lee, North Carolina A&T State University; Christopher Harrist, Wingate University; Christy DeWaele, Wingate University  
Marketing, Advertising And Promotion 2019 Is selling of alcohol the answer for college baseball attendance?: The modified theory of reasoned action Yong Chae Rhee, Washington State University; Jinwook (Jason) Chung, Winthrop University; Minkil Kim, Troy University; Justin Barnes, Washington State University  
Marketing, Advertising And Promotion 2019 Sport Identity and Motives of North American Football Supporters Johnathan Spicer, Florida International University; Thomas Cieslak, Florida International University  
Marketing, Advertising And Promotion 2019 Exploring athlete branding practices with industry professionals Olzhas Taniyev, Roanoke College; K.C. Mayer, Roanoke College; Brian Gordon, University of Kansas  
Marketing, Advertising And Promotion 2019 To partner or not? The effect of brand alliance on consumer behavior within the sports industry. Ho Yeol Yu, University of Houston; Dong Hun Lee, University of Houston; Michael Cottingham, University of Houston  
Other 2019 Analysis of Factors Influencing the College Choice Decisions of NCAA Division I Track and Field Athletes Bryan Romsa, South Dakota State University; Katelyn Romsa, South Dakota State University; Jon Lim, Minnesota State University; Beth Walstrom, South Dakota State University; Derek Marsh, South Dakota State University  
Philanthropic 2019 Examining Houston sport organizations’ disaster relief efforts following Hurricane Harvey Bryan Finch, Oklahoma State University  
Public Funding For Venues 2019 Double charging residents: An examination of public stadium subsidies, the NFL Fan Cost Index, and median household incomes Jay Martyn, University of Northern Colorado; Yoon Tae Sung, University of Northern Colorado  
Risk Management 2019 An Analysis of Evacuation Preparedness at International Sport and Entertainment Events John Miller, The University of Southern Mississippi; Christopher Kinnan, National Center for Spectator Safety and Security; Robin Ammon, University of South Dakota  
Ticketing and Guest Services 2019 A Conceptual Examination of Partitioned Pricing and Cultural Impacts in Sport Misun Won, University of South Carolina; Stephen Shapiro, University of South Carolina  
Economics and Finance 2018 Fall Returns on Performance: Stock Price and the Chinese Super League
Zeqing Mao, University of South Carolina; Nicholas M. Watanabe, University of South Carolina; Brian P. Soebbing, University of Alberta
 
Economics and Finance 2018 Fall The Economic State of the State Fair —  it’s 150 Anniversary Tom Regan, University of South Carolina; Haylee Mercado, University of South Carolina  
Event Management and Production 2018 Fall The mediating effects of sense of home and authentic experience on spectators’ sensory experiences at sporting events Yongjin Hwang, Arkansas State University; Wanyong Choi, University of North Florida  
Event Management and Production 2018 Fall Participation in Youth Running Events: The Role of Parental Involvement and Satisfaction Michelle Redmond, Old Dominion University; Lynn Ridinger, Old Dominion University  
Event Management and Production 2018 Fall Exploring Work-Integrated Learning: A Case Study in Course-Driven Management of a Not-for-Profit Sporting Event Gregg Rich, Georgia Southern University; Christopher R. Barnhill, Georgia Southern University; Chris Hanna, Georgia Southern University  
Event Management and Production 2018 Fall Nachos for peanuts: A case study examination of the Atlanta Falcons’ concessions pricing Mark Slavich, Grand View University; Dylan Williams, University of Alabama  
Facility Management 2018 Fall Virtual Reality Training for Sport & Entertainment Venues Michael Kanters, NC State University; Kyle Bunds, NC State University; Michael Cuales, NC State University  
Facility Management 2018 Fall Labor movement for part-time and seasonal workers at Cincinnati sport and entertainment venues: A case study Michael Odio, University of Cincinnati; Kimberly Mahoney, University of New Haven  
Facility Management 2018 Fall An Analysis for the Operation and Management of Large Sport Stadiums in Chinese Universities Xin Qi, Peking University  
Legal Issues 2018 Fall The Distraction Theory v the Baseball Rule: Regardless of your belief foul balls still hurt Robin Ammon, University of South Dakota  
Legal Issues 2018 Fall Senior Bicyclists’ Knowledge of Bicycle Laws Yoojung Rhee, Gallaudet University; Daniel Connaughton, University of Florida  
Marketing, Advertising and Promotion 2018 Fall Self-reported gambling behavior and perceptions of sports betting in the United States Brendan Dwyer, VCU; Stephen Shapiro, University of South Carolina; Joris Drayer, Temple University  
Marketing, Advertising and Promotion 2018 Fall Running Past Segmentation: The Creation of Road Race Participant Personas Greg Greenhalgh, VCU; Brendan Dwyer, VCU; Carrie LeCrom, VCU; Chad Goebert, VCU; Jen Gellock, VCU  
Other 2018 Fall The Effects of Campus Recreation on Perceived Stress Levels of College Students and How Leisure Satisfaction Mediates Their Relationship Joni M. Boyd, Winthrop University; Jinwook (Jason) Chung, Winthrop University; Andrew Montgomery, Winthrop University  
Other 2018 Fall Decision-Making for Active Sport Event Tourism: Running Events Participation Erica Dolinting, University of Florida; Kyriaki Kaplanidou, University of Florida  
Other 2018 Fall Lions, Tigers, and Bears — Oh Why? Jackie Hague, University of South Carolina; Andy Gillentine, University of South Carolina  
Other 2018 Fall The Value of Experiential Learning in Sport Management Jaime Orejan, Limestone College  
Other 2018 Fall “Remember When...” Examining Nostalgia as a motive for Pre & Post game event participation Christopher Scroggins, University of South Carolina; Mark Slavich, Grand View University; Andy Gillentine, University of South Carolina  
Other 2018 Fall College Sport Rebranding: 1948-2017 Richard M. Southall, University of South Carolina; Mark S. Nagel, University of South Carolina  

 


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