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College of Hospitality, Retail and Sport Management

Sport and Entertainment Management Research

The University of South Carolina is ranked No. 1 in the U.S. in sport sciences (2018 ShanghaiRankings) and the Department of Sport and Entertainment Management has one of the largest sport and entertainment management faculties in the world, with 21 full-time faculty members who have won numerous research awards, including the prestigious North American Society of Sport Management (NASSM) Service and Educator Awards, and the NASSM Student Research Award. The Department is also home to research fellows of NASSM and the Sport and Recreation Law Association (SRLA). Selected research highlights are listed below.

2018 Published Work Highlights

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Current or former student

Baker, T. A., Edelman, M., & Watanabe, N. M. (2018). “Debunking the NCAA’s myth that amateurism conforms with antitrust law: A legal and statistical analysis.” Tennessee Law Review.

Ballouli, K., Koesters, T. C., & Hall, T. (2018). “Leverage and activation of sport sponsorship through music festivals.” Event Management, 22(2), 123-134.

Cohen, A., & Ballouli, K. (2018). “Exploring the cultural intersection of music, sport, and physical activity among at-risk urban youth.” International Review for the Sociology of Sport, 1-37.

Cohen, A., & Ballouli, K. (2018). “On the benefits of writing for passion, not for promotion.” Sport and Entertainment Review, 4, 20-23.

Drayer, J., Shapiro, S. L., & Dwyer, B. (2018). “Worth the price of admission? The mediating effect of perceived value on ticket purchase intention.” Sport Marketing Quarterly, 27, 44-57.

Dwyer, B., Shapiro, S. L., & Drayer, J. (2018). “Daily fantasy football and self-reported problem behavior in the United States.” Journal of Gambling Studies, 34, 689-707.

Gong, H., Watanabe, N. M., Brown, M., & Nagel, M. S., (2018). “The impact of the Chinese Basketball Association’s Asian-born player policy on competitive balance.” Journal of Global Sport Management.

Grady, J., & McKelvey, S. (2018). “Congratulations but #SeeYouInCourt: Olympic hashtag restrictions raise concerns over trademark rights and free speech.” Harvard Journal of Sport and Entertainment Law. 9(2), 101-130. Available at:

Hill, E., Posey, T., Gomez, E. & Shapiro, S. L. (2018). “College outdoor orientation programs: Evaluation their impact.” Journal of Outdoor Recreation, Education and Leadership, 10, 109-123.

Kidd, V. D., Southall, R. M., Nagel, M. S., Reynolds, J. F., Scheyett, A. M., & Anderson, C. K. (2018). “Profit-athletes’ athletic role set and post-athletic transitions. Journal of Issues in Intercollegiate Athletics.” 11, 115-141.

O’Hallarn, B., Shapiro, S. L., & Pegoraro, A. (2018). “Hashmoney: Exploring Twitter hashtag use as a secondary ticket market price determinant.” International Journal of Sport Management & Marketing, 18(3), 199-219.

O’Hallarn, B., Shapiro, S. L., Hambrick, M. E., Wittkower, D. E., Ridinger, L., & Morehead, C. A. (2018). “Sport, Twitter hashtags and the public sphere: An examination of the phenomenon through a Curt Schilling case study.” Journal of Sport Management, 32, 389-400.

Podoshen, J., Yan, G., Venkatesh, V., Wallin, J., & Andrzejewski, S. (2018). “Dark tourism, abjection and blood: A phenomenological approach in a festival context.” Tourism Management, 64, 346-356.

Sato, S., Gipson, C, Todd, S. Y., & Harada, M. (2018). “The relationship between sport tourists' perceived value and destination loyalty: An experience-use history segmentation approach.” Journal of Sport & Tourism, 22(2), 173-186.

Shapiro, S. L., & Drayer, J. (2018). “Paying the price: Examining consumer response to pricing strategy.” Sport & Entertainment Review, 4(2), 27-32.

Wanless, E., Watanabe, N. M., Lawrence-Benedict, H., & Fodor, A. (2018). “Consider proposed solutions to National College Athletic Association Football Bowl Subdivision financial disparity.” Journal of Issues in Intercollegiate Athletics.

Yan, G., Pegoraro, A., & Watanabe, N. M. (2018). “Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter.” Journal of Sport Management, 32(1), 24-37.

Yan, G., Steller, D., Watanabe, N. M., & Popp, N. (2018). “What determines user-generated content creation of college football? Analytical modeling from the lens of structuration theory.” International Journal of Sport Communication, 11, 219-240.

The following articles are “In press”:

Drayer, J., Shapiro, S. L., & Dwyer, B. (In press). “Fantasy millionaires: Identifying at-risk consumers based on motivations.” Journal of Sport Management.

Dwyer, B., Drayer, J., & Shapiro, S. L. (In press). “To play or not to play? An analysis of disposition, gambling, and daily fantasy sport.” Journal of Sport Management.

Gillentine, A., Miller, J. & Ollinger, A. (In press). “A content analysis of the Journal of Legal Aspects of Sport: 1992-2016.” Journal of Legal Aspects of Sport.

Horne, E., & Brown, M. T. (In press).” The retention of adult sport participants: The challenge of player ratings.” Journal of Applied Sport Management.

Hwang, Y., & Ballouli, K. (In press). “Contemporary issues and opportunities for university branding through fight songs.” Journal of Contemporary Athletics, 1-30.

Koba, T., Gong, H., Ross, W. J., & Grady, J. (In press). “Sustainable Olympic development: A proposed benchmark for managing economic outcomes.” Journal of Global Sport Management.

Lu, Q., Mihalik, B., Heere, R. & Fairchild, A. (2019). “Media effect on resident attitudes toward an Olympic bid: An experimental study in China and the US.” Tourism Management Perspective.

O’Hallarn, B., Shapiro, S. L., Wittkower, D. E., Ridinger, L. L., & Hambrick, M. E. (In press). “A model for the generation of public sphere-like activity in sport-themed Twitter hashtags.” Sport Management Review.

Reifurth, K. R. N., Bernthal, M. J., Ballouli, K., & Collins, D. (In press). “Local and nonlocal fandom: How geographic proximity, geographic identity, and competing teams interact with team identification.” Sport Marketing Quarterly, 1-30.

Shapiro, S. L., Reams, L., & So, K. K. F. (In press). “Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports.” Sport Management Review.

Soebbing, B. P., Watanabe, N. M., & Seifried, C. (In press). “The impact of price discrimination, price dispersion, and facilities on organizational revenue: Lessons from Major League Baseball.” Managing Sport and Leisure.

Watanabe, N. M., Yan, G., & Soebbing, B.P. (In press). “Market disruption as a regime for athlete activism: An economic analysis of college football player protests.” Sport Management Review.

Watanabe, N. M., Yan, G., Soebbing, B., & Fu, W. (In press). “Air pollution and attendance in the Chinese Super League: Environmental economics and sport demand.” Journal of Sport Management.

Yan, G., Watanabe, N. M., Shaprio, S. L., Naraine, M., & Hull, K. (In press). “Unfolding the Twitter scene of the 2017 UEFA Champions League Final: Social media networks and power dynamics.” European Sport Management Quarterly.

Scholarly activities in the arts:

  • “Hoff Nunc”
    College Music Society Composers Concert Albany State University, Albany, Ga. February 2018
    Armen Shaomian, University of South Carolina
    Janet Hopkins, University of South Carolina
    Olga Harris, Tennessee State University
  • “Swings”
    Premiered at the Music by Women Festival Mississippi University for Women, March 2018
    Armen Shaomian, University of South Carolina
    Janet Hopkins, University of South Carolina
    Olga Harris, Tennessee State University
  • SEC Guest Performance at Auburn
    Auburn University, Auburn, GA. April 2018
    Armen Shaomian, University of South Carolina
    Janet Hopkins, University of South Carolina
  • “Armen Shaomian in Concert with Guest Artists”
    UofSC School of Music, May 2018
    Armen Shaomian, University of South Carolina
    Janet Hopkins, University of South Carolina
    David Cutler, University of South Carolina
  • “Hoff Nunc”  
    Freeman Sunday Concert Series
    UofSC School of Music, October 2018
    Armen Shaomian, University of South Carolina
    Janet Hopkins, University of South Carolina
    Olga Harris, Tennessee State University

See 2017 research here.

Challenge the conventional. Create the exceptional. No Limits.