The Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development (SmartState Tourism) is dedicated to generating data-driven insights that inform and support the growth of South Carolina’s tourism economy. SmartState Tourism works with industry professionals, scholars, organizations and stakeholders across three primary areas of focus.
Research: leading innovative, cutting-edge and timely research to respond to industry needs.
Consulting: working with partners to analyze tourism trends and develop sustainable strategies for success.
Training: providing in-demand knowledge and skills through dynamic workshops, certificates and courses.
For more information about SmartState Tourism, contact:
Lori Pennington-Gray, Director and Endowed Chair
About the Director
The University of South Carolina welcomed Lori Pennington-Gray to its faculty in January 2021 as the new director and endowed chair of The Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development. Read the announcement of her hiring here.