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College of Hospitality, Retail and Sport Management

  • Professor Stephen Shapiro presents research at a conference.

Department of Sport and Entertainment Management Research Archive

Check out the profile pages on our faculty and staff directory to see more of the great research being done at the College of Hospitality, Retail and Sport Management.

Published Work Highlights Since 2017

Bold = USC faculty
* = Current or former student

Year Author Title, Publication, DOI Keywords
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2022 Corr, C., Atwater, C., & Southall, R. M. Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics, Read article  
2022 Li, D., & Watanabe, N. M. Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151  
2022 Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G. The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383  
2022 Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972  
2022 Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W. Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225  
2022 Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036  
2022 Bernthal, M. J., Ballouli, K., & Nugent, N. Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01  
2022 Marquez, A., Cianfrone, B. A., & Shapiro, S. L. All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02  
2021 *Hwang, Y., & Ballouli, K. Developing and validating a venue stimuli-local image fit scale, Sport Marketing Quarterly, 10.32731/SMQ.304.1221.04  
2021 *Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach, Journal of Sport Management, 10.1123/jsm.2020-0274  
2021 McKelvey, S., Grady, J., & Moorman, A. M. Ambush marketing and Rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors, Journal of Legal Aspects of Sport, 10.18060/24921  
2021 Morehead, C. A., Shapiro, S. L., Reams, L., McEvoy, C. D., & Madden, T. M. A qualitative exploration of ticket-pricing decisions in intercollegiate athletics, Journal of Issues in Intercollegiate Athletics, Read article  
2021 Newman, J. I., Xue, H., Chen, R., Chen, Y., & Watanabe, N. M. Football and cultural citizenship in China: A study in three embodiments, Sport in Society, 10.1080/17430437.2021.1965125  
2021 Newman, J. I.,Yan, G., Xue, H., & Watanabe, N. To live, play, and die in Tianjin: A research assemblage about China’s footballing biopolitics, Sociology of Sport Journal, 10.1123/ssj.2020-0081  
2021 Shapiro, S. L., Schulte, A., Popp, N., & Bates, B. An examination of secondary ticket market pricing trends and determinants at the NCAA football bowl subdivision level, Journal of issues in Intercollegiate Athletics, Read article  
2021 Watanabe, N. M., Shapiro, S., & Drayer, J. Big data and analytics in sport management, Journal of Sport Management, 10.1123/jsm.2021-0067  
2021 *Won, M., & Shapiro, S. L. An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior, Sport Marketing Quarterly, 10.32731/SMQ.303.0921.01  
2021 *Won, M., & Shapiro, S. L. Analysis of price bundling and framing: The impact of availability and discount messaging, Sport, Business, and Management: An International Journal, 10.1108/SBM-09-2020-0093  
2021 Yan, G., Pegoraro, A., & Watanabe, N. M. Examining IRA bots in the NFL anthem protest: Political agendas and practices of digital gatekeeping, Communication & Sport, 10.1177/2167479519849114  
2020 Gao, F., Heere, B., Todd, S. Y., & Mihalik, B. The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship, Journal of Sport Management, 10.1123/jsm.2018-0026  
2020 McCullough, B. P., Orr, M., & Watanabe, N. M. The imperative next step to sustainability assessment in sport, Journal of Sport Management, 10.1123/jsm.2019-0254  
2020 Shapiro, S. L., Drayer, J., & Dwyer, B. An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions, Sport Management Review, 10.1016/j.smr.2020.02.006  
2020 Popp, N., Simmons, J., Shapiro, S. L., Greenwell, T. C., & McEvoy, C. D. An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment, Sport Marketing Quarterly, 10.32731/SMQ.293.092020.02  
2020 Corr, C., Southall, R. M., & Nagel, M. S. Southeastern Conference recruiting and the maintenance of Power-5 college sport, Journal of Issues in Intercollegiate Athletics, Read article  
2019 Drayer, J., Dwyer, B., & Shapiro, S. L. Fantasy millionaires: Identifying at-risk consumers based on motivation, Journal of Sport Management, 10.1123/jsm.2018-0164  
2019 Dwyer, B., Drayer, J., & Shapiro, S. L. To play or not to play? An analysis of dispositions, gambling, and daily fantasy sport, Journal of Sport Management, 10.1123/jsm.2018-0115  
2019 Miller, J. J., Gillentine, A., Olinger, A., & Vogt, S. A content analysis of the Journal of Legal Aspects of Sport: 1992-2016, Journal of Legal Aspects of Sport, 10.18060/22898  
2019 O’Hallarn, B., Shapiro, S. L., Wittkower, D. E., Ridinger, L., & Hambrick, M. E. A model for the generation of public sphere-like activity in sport-themed Twitter hashtags, Sport Management Review, 10.1016/j.smr.2018.06.001  
2019 Rascher, D. A., Tselikov, A., Nagel, M. S., & Schwarz, A. D. Because it’s worth It: Why schools violate NCAA rules and the impact of getting caught in Division I basketball, Journal of Issues in Intercollegiate Athletics, 10.2139/ssrn.3421662  
2019 *Reifurth, K. R. N., Bernthal, M. J., Ballouli, K., & *Collins, D. Nonlocal fandom: Effects of geographic distance, geographic identity, and local competition on team identification, Sport Marketing Quarterly, 10.32731/SMQ.284.122019.02  
2019 Shapiro, S. L., Reams, L., & So, K. K. F. Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports, Sport Management Review, 10.1016/j.smr.2018.03.002  
2019 Wanless, L., Watanabe, N. M., Lawrence-Benedict, H. J., & Fodor, A. Contextualizing the financial disparity discussion: Modeling power five and group of five athletic revenues, Journal of Issues in Intercollegiate Athletics, Read article  
2019 Watanabe, N. M., Yan, G., Soebbing, B. P., & Fu, W. Air pollution and attendance in the Chinese super league: Environmental economics and the demand for sport, Journal of Sport Management, 10.1123/jsm.2018-0214  
2019 Watanabe, N. M., Pegoraro, A., Yan, G., & Shapiro, S. L. Does rivalry matter? An analysis of sport consumer interest on social media, International Journal of Sports Marketing and Sponsorship, 10.1108/IJSMS-07-2018-0070  
2019 Yan, G., Watanabe, N. M., Shapiro, S. L., Naraine, M. L., & Hull, K. Unfolding the Twitter scene of the 2017 UEFA Champions League Final: Social media networks and power dynamics, European Sport Management Quarterly, 10.1080/16184742.2018.1517272  
2017 Ballouli, K. Sound affects: How music transforms the way spectators and participants consume sport, Sport and Entertainment Review, Read article  
2017 Ballouli, K., Koesters, T. C., & Hall, T. Leverage and activation of sponsorship through music festivals, Event Management, 10.3727/152599518X15173355843299  
2017 Ballouli, K., Reese, J. D., & Brown, B. Effects of mood states and team identification on pricing in the secondary ticket market, Sport, Business, and Management: An International Journal, 10.1108/SBM-01-2016-0002  
2017 Brunette, C., Vo, N., & Watanabe, N. M. Donation intention in current students: An analysis of university engagement and sense of place in future athletic, academic, and split donors, Journal of Issues in Intercollegiate Athletics, Read article  
2017 Cohen, A., & Ballouli, K. Exploring the cultural intersection of music, sport, and physical activity among at-risk urban youth, International Review for the Sociology of Sport, 10.1177/1012690216654295  
2017 *Collins, D., & Heere, B. Sunday afternoon social capital: An ethnographic study of the Southern City Jets, European Sport Management Quarterly, 10.1080/16184742.2017.1410203  
2017 Grady, J. Analyzing Rule 40’s restrictions on using athletes in Olympic sponsorship at Rio 2016, Entertainment and Sports Law Journal, 10.16997/eslj.205  
2017 Grady, J., & McKelvey, S. #Congratulations but #SeeYouInCourt: Olympic hashtag restrictions raise concerns over Trademark rights and free speech, Harvard Journal of Sport and Entertainment Law, Read article  
2017 Heere, B. Embracing the sportification of society: Defining e-sports through a polymorphic view on sport, Sport Management Review, 10.1016/j.smr.2017.07.002  
2017 Hills, S., Heere, B., & Walker, M. The British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans, International Journal of Sport Management and Marketing, 10.1108/IJSMS-05-2016-0017  
2017 Hunt, E., Wang, K., & Yan, G. Acculturative stress as a moderator for international student drinking behaviors and alcohol use consequences, Journal of Ethnicity in Substance Abuse, 10.1080/15332640.2016.1185656  
2017 *Hwang, Y., & Ballouli, K. Contemporary issues and opportunities for university branding through fight songs, Journal of School Public Relations, Read article  
2017 *Hwang, Y., Ballouli, K., So, K. K. F., & Heere, B. Effects of brand congruity and game difficulty on gamers’ response to advertising in sport video games, Journal of Sport Management, 10.1123/jsm.2017-0022  
2017 *Jara-Pazmino, E. S., Heere, B., Regan, T. H., Blake, C.E., & Southall, R. M. Coaches’ perception of organizational socialization process of international student-athletes and the effect of cultural distance: An exploratory study, International Journal of Exercise Science, Read article  
2017 Katz, M., Bass, J., Heere, B., & Dixon, M. A. Front porch, small house: A longitudinal study of team and university identification among incoming students at a Division III university, Journal of Intercollegiate Sport, 10.1123/jis.2016-0043  
2017 Katz, M., Ward, R. M., & Heere, B. Examining attendance through social network analysis: The effect of centrality and team identification for games attendance for a Division I college hockey team, Sport Management Review  
2017 Koesters, T. C., Brown, M. T., & Nagel, M. S. Defending your sponsorship: The outlawing of 'paid patriotism, Sport Marketing Quarterly, Read article  
2017 Lee, S., Kim, Y. K., & Heere, B. Does emotional advertising have a stronger effect on sport consumer behavior than rational advertising? Using an experiment to compare emotional, rational and combination advertising, Sport Marketing Quarterly  
2017 Lee, S., Kim, Y. K., & Heere, B. Sport team emotion: Conceptualization, scale development and validation, Sport Management Review, 10.1016/j.smr.2017.08.007  
2017 Lock, D., & Heere, B. Identity crisis: A theoretical analysis of ‘team identification’ research, European Sport Management Quarterly, 10.1080/16184742.2017.1306872  
2017 McKelvey, S., & Grady, J. #JoinTheConversation: The evolving legal landscape of using hashtags in sport, Journal of Legal Aspects of Sport, 10.1123/JLAS.2016-0013  
2017 Mercado, H., & Grady, J. Teaching environmental sustainability across the sport management curriculum, Sport Management Education Journal, 10.1123/SMEJ.2016-0018  
2017 Morehead, C. A., Shapiro, S. L., Madden, T. M., Reams, L., & McEvoy, C. D. Athletic ticket pricing in the collegiate environment: An agenda for research, Journal of Intercollegiate Sport, 10.1123/jis.2016-0034  
2017 Podoshen, J., Yan, G., Venkatesh, V., Wallin, J., & Andrzejewski, S. Dark tourism, abjection and blood: A phenomenological approach in a festival context, Tourism Management, 10.1016/j.tourman.2018.07.009  
2017 Popp, N., McEvoy, C., & Watanabe, N. M. Do college athletics marketers convert social media growth into ticket sales?, International Journal of Sport Marketing and Sponsorship, 10.1108/IJSMS-05-2017-090  
2017 Reams, L, & Shapiro, S. L. Who’s the main attraction? Examining star power as a determinant of UFC pay-per-view demand, European Sport Management Quarterly, 10.1080/16184742.2016.1257039  
2017 Rundio, A., & Heere, B. The battle for the bid: Chicago 2016, No Games Chicago, and the lessons to be learned, Sport Management Review, 10.1016/j.smr.2016.06.001  
2017 Sato, S., Gipson, C., Todd, S. Y., & Harada, M. The relationship between sport tourists’ perceived value and destination loyalty: An experience-use history segmentation approach, Journal of Sport & Tourism, 10.1080/14775085.2017.1348967  
2017 Shapiro, S. L., DeSchriver, T. D., & Rascher, D. A. The Beckham effect: Examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity, European Sport Management Quarterly, 10.1080/16184742.2017.1329331  
2017 Walker, M., Hills, S., & Heere, B. Evaluating the effectiveness of corporate social responsibility on program participants: Addressing the Achilles heel of CSR through sport-for-development theory, Journal of Business Ethics  
2017 Watanabe, N. M., & Soebbing, B. P. Chinese Super League: Attendance, pricing, and team performance, Sport, Business and Management: An International Journal, 10.1108/SBM-10-2016-0055  
2017 Watanabe, N. M., Wicker, P., & Yan, G. Weather conditions, travel distance, rest, and running performance: The 2014 FIFA World Cup and Implications for the future, Journal of Sport Management, 10.1123/jsm.2016-0077  
2017 Watanabe, N. M., Yan, G., Soebbing, B. P., & Pegoraro, A. Is there economic discrimination on sport social media? An analysis of Major League Baseball, Journal of Sport Management, 10.1123/jsm.2016-0244  
2017 Watanabe, N. M., Wicker, P., & Yan, G. Running performance, fatigue, and weather conditions: The 2014 FIFA World Cup and implications for the future, Journal of Sport Management, 10.1123/jsm.2016-0077  
2017 Warner, S., Sparvero, E., Shapiro, S. L., & Anderson, A. Yielding healthy community with sport?, Journal of Sport for Development, Read article  
2017 *Wear, H., *Collins, D., & Heere, B. What’s in a name? A case study of NBA basketball in Charlotte, Sport Marketing Quarterly, 10.32731/SMQ.272.062018.05  
2017 *Wear, H., Hills, S., Heere, B., & Walker, M. Communal team brand associations as drivers of team identity and consumer behavior, Global Sport Management Journal, 10.1080/24704067.2018.1432990  
2017 Yan, G., Kloeppel, M., & Li, R. Producing Extreme Metal festivals: Through Lacan's gaze, Tourism Management, 10.1016/j.tourman.2016.09.014  
2017 Yan, G., Pegoraro, A., & Watanabe, N. M. Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter, Journal of Sport Management, 10.1123/jsm.2017-0031  
2017 Yan, G., Steller, D., Watanabe, N., & Popp, N. What determines user-generated content of college football? Analytical modeling from the lens of structuration theory, International Journal of Sport Communication, 10.1123/ijsc.2017-0113  
2017 Baker, T. A., Edelman, M., & Watanabe, N. M. Debunking the NCAA’s myth that amateurism conforms with antitrust law: A legal and statistical analysis, Tennessee Law Review, Read article  

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