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College of Hospitality, Retail and Sport Management

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SmartState Tourism is dedicated to providing research-based and action-driven insights that move the tourism industry forward. These insights are designed to support tourism communities and stakeholders — advancing knowledge and innovation to address trends, challenges and issues that impact the tourism industry.

Latest Insights

  • February 2023 Travel Anxiety Index graphic

    Domestic Travel Anxiety Index

    The Domestic Travel Anxiety Index measures American leisure travelers’ anxiety associated with domestic travel. The purpose of the index is to monitor fluctuations in traveler anxiety over time. Visit our Domestic Travel Anxiety Index page to learn more.

    Download Latest Report
  • Two people smile and give a high five while sitting at a table.

    Actionable Advocacy Insights

    The Actionable Advocacy Insights is a series of research-driven products designed to help tourism leaders with advocacy planning and implementation. Visit our Actionable Advocacy Insights page to learn more.

    Download Latest Product


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