Principles of Advertising
CLASS SESSION: Monday, July 07, 2014-Wednesday, July 30, 2014
General Information: Course will include self-paced modules via Camtasia.
Course Delivery Type: Web: A Web course is taught using one or more web delivery platforms such as Blackboard, Streaming Video, Adobe Connect etc.
Students must have access to a high-speed Internet connection. More information will be provided by the instructor in the course syllabus.
(100% asynchronous - if course has any online or face-to-face meetings, live attendance will not be required. For any such sessions, there will be alternative ways to view or obtain the material covered).
Credit: 3 semester hours of undergraduate credit
Instructor: Tom Weir
Undergraduate Bulletin Course Description: Advertising and its relationship to media, marketing, and consumers.
Information is accurate as of
August 17, 2017, 9:46 am
(Subject to change)
Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.