READY FOR THE MILLENNIUM:
GREENING THE BUSINESS CURRICULUM


Friday, May 21, 1999
Darla Moore School of Business
University of South Carolina

A Faculty Workshop Sponsored by:

S.C. Sustainable Universities Initiative
USC Darla Moore School of Business
World Resources Institute's Managment Institute for Environment and Business.

"While we'll  always need environmental engineers, the greater need today is for engineers, accountants, and managers who understand environmental issues." 
                             Gary Weinrich, BMW
 
BMW is not unique.  Many CEO's are realizing that "environment" is no longer a separate department focusing on clean up and regulatory compliance, but rather is an essential part of the entire business.  As a result, all business personnel need to be knowledgeable about the impact of the environment on business and vice versa.  This has a clear implication for business schools:   they need to be educating their students about these relationships and their implications for competitiveness.

We sponsored a one-day practice and pedagogy workshop for business faculty interested in incorporating environmental issues and sustainability case studies into the curriculum. 

Business leaders from the southeast  presented their views on the importance of “environment” as an issue for all business school graduates.  Dr. Stuart Hart, of UNC’s Kenan-Flagler School of Business, offered insights on how the concept of sustainability drives the development of business strategy.  After lunch, participants broke into specialty workshops to discuss “hot” topics and emerging trends in each discipline, as well as concepts all graduates should know. Each workshop facilitator presented ways to use the “hot-button” environmental topics to engage students and sustain their interest, and shared great environmental teaching cases, readings, exercises and activities. The workshop concluded with a reception at 4:30 p.m.


SPEAKERS
Keynote:

Dr. Stuart Hart:Associate Professor of Strategic Management at the University of North Carolina's Kenan-Flagler Business School.  Before Kenan-Flagler, Dr. Hart taught corporate strategy at the University of Michigan Business School and was the founding director of the Corporate Environmental Management program, a joint initiative between the Business School and the School of Natural Resources and Environment.  His research focuses on strategy innovation and change, particularly theimplications of environmentalism and sustainable development for corporate and competitive strategy.  Dr. Hart has published over 40 papers and authored or edited four books.  His article "Beyond Greening:  Strategies for a Sustainable World" won the McKinsey Award for Best Article in the Harvard Business Review for 1997.  He has consulted or served as management educator for Abbott Laboratories, Ford Motor Co., DuPont, General Electric, IBM, Dow, Battelle, Gemini Consulting, Weyerhaeuser, Monsanto, US-Asia Environmental Partnership, World Resources Institute, and the U.S. Environmental Protection Agency.  Dr. Hart earned his B.A. from the University of Rochester, M.S. from Yale University and Ph.D. from the University of Michigan.

Facilitators:

Dr. Kenneth R. Baker:Nathaniel Leverone Professor of Management and Associate Dean of the Amos Tuck School of Business, Dartmouth College.  Much of Dr. Baker’s teaching and research has dealt with manufacturing management and he is widely known for his textbook Elements of Sequencing and Scheduling.  More recently, he has been developing course materials relating to Environmentally Conscious Manufacturing for students in both management and engineering programs.  He has also served as Dartmouth’s representative to the Pollution Prevention Consortium of New England Universities.    He holds an B. from Harvard College and a Ph.D. in Operations Research from Cornell University.

Ray F. Gorman:  Associate Dean for Undergraduate Studies and Professor of Finance for the Richard T. Farmer School of Business and Director of the Center for Sustainable Systems Studies at Miami University. His academic background is in corporate finance and mathematical economics.  His research interests include analysis of the effects of the merger and acquisition movement on the rate of resource depletion in target companies and the feasibility and utility of mutual funds specializing in "green" investments.  He served recently as Editor of the Mid-American Journal of Business.  He is co-author of the recent textbook, Sustainability Perspectives for Resources and Business.  He earned his A.B. from.Brown University, his MBA from Duke University and his DBA from Indiana University.

Donald A. Fuller:Associate Professor of Marketing, University of Central Florida. Dr. Fuller's areas of expertise include marketing management, marketing research, channels of distribution, and the emerging field of sustainable marketing.  His intellectual passion is the issue of sustainability.  He has contributed numerous papers and articles focusing on marketing's impact on the natural world and how design-for-environment strategies can be integrated into marketing decision making to maintain and enhance the quality of the earth's ecosystems.   He is author of the newly published Sustainable Marketing: Managerial-Ecological Issues, a text structured around the traditional "4Ps" of marketing and explaining how marketing decisions can and do influence environmental outcomes.  Dr. Fuller is a graduate of the Georgia Institute of Technology (B.S.I.M.), the University of Toledo (MBA), and Georgia State University (Ph.D.).

Christopher H. Stinson: Associate Professor of Business Administration at the University of Virginia's Darden Graduate School.  From September 1994 through February 1998, Dr. Stinson was Director of the MBA Program in Natural Resource & Environmental Management at the Graduate School of Business at The University of Texas at Austin.  His research investigates environmental compliance costs, the effectiveness of environmental taxes, and the impact of regulatory costs and policies on business decisions. Dr. Stinson has a Ph.D. in Business Administration from Stanford University and a second Ph.D. in Zoology from the University of Washington.
 


AGENDA
     9:00 - 9:30   Registration

     9:30       Welcome
                         Introduction and Overview

     9:45       Why We Want You to Produce “Greener” Graduates

James E. Hartzfeld, Senior Vice President, Interface
Kathleen Moriarity, Mgr., Environmental Division, AIG
Richard Root, Sr. Environmental Engineer, Robert Bosch
Timothy Love, Manager of Environmental Services, Allied Signal
     11:15       Break

     11:30       Keynote Address: “Sustainability as a Strategy Driver”

Stuart Hart, Professor, Strategic Management, UNC Kenan-Flagler Business School
     12:15       Lunch

       1:15          Concurrent Sessions:

        Marketing - Facilitator: Don Fuller
        Management - Facilitator: Stuart Hart
        Accounting - Facilitator: Stephen Sefcik
        Finance - Facilitator: Ray Gorman
        Production - Facilitator:  Ken Baker
       3:00     Break

       3:15     Concurrent Sessions Resume

       4:30     Adjournment and Reception


SUI Home / Speakers / Agenda / Main Conference Page
Prepared by:  Kim Buchanan
Document URL:  http://www.sc.edu/sustainableu/bus98wkshop.htm

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