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Online Courses

Course Description

JOUR 202 - Principles of Advertising and Brand Communications

Class Session: Tuesday, August 20, 2024 - Monday, December 16, 2024

Credit: 3 semester hours of credit

Instructor: David Haan

Term: Fall 2024


Course Description

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

College

IC - Information & Communications

Level

Undergraduate

Section

J10

Instructional Method

DWEB
100% Web Asynchronous

CRN

20497

Restrictions

CAMPUSICOL - USC Columbia

Information is accurate as of July 14, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



Contact Office of Distributed Learning



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