JOUR 202 - Princ Advertising & Brand Comm
Class Session: Thursday, August 18, 2022 - Monday, December 12, 2022
Credit: 3 semester hours of credit
Instructor: Mark McMullen
Term: Fall 2022
Course Description
An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.
College |
IC - Information & Communications |
Level |
Undergraduate |
Section |
J11 |
Instructional Method |
DWEB 100% Web Asynchronous |
CRN |
24311 |
Restrictions |
CAMPUSICOL - USC Columbia |
Information is accurate as of January 29, 2023 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.