MKTG 465 - Marketing Strategy and Planning
Class Session: Monday, January 13, 2025 - Wednesday, May 07, 2025
Credit: 3 semester hours of credit
Instructor: Yogesh Chavda
Term: Spring 2025
Course Description
Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only.Prerequisite: MKTG 350, MKTG 352.CL: 2020.
College |
BA - Darla Moore School of Business |
Level |
Undergraduate |
Section |
J11 |
Instructional Method |
DWEBS 100% Web Synchronous |
CRN |
50368 |
Restrictions |
CAMPUSICOL - USC Columbia FOSALLI225A - Marketing |
Information is accurate as of December 6, 2024 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.