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Online Courses

Course Description

MKTG 465 - Marketing Strategy and Planning

Class Session: Monday, January 13, 2025 - Wednesday, May 07, 2025

Credit: 3 semester hours of credit

Instructor: Yogesh Chavda

Term: Spring 2025


Course Description

Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only.Prerequisite: MKTG 350, MKTG 352.CL: 2020.

College

BA - Darla Moore School of Business

Level

Undergraduate

Section

J11

Instructional Method

DWEBS
100% Web Synchronous

CRN

50368

Restrictions

CAMPUSICOL - USC Columbia
FOSALLI225A - Marketing

Information is accurate as of December 6, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



Contact Office of Distributed Learning



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