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Online Courses

Course Description

JOUR 202 - Principles of Advertising and Brand Communications

Class Session: Monday, May 06, 2024 - Saturday, June 15, 2024

Credit: 3 semester hours of credit

Instructor: Jeffrey Williams

Term: Summer 2024


Course Description

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

College

IC - Information & Communications

Level

Undergraduate

Section

J10

Instructional Method

DWEB
100% Web Asynchronous

CRN

70489

Restrictions

CAMPUSICOL - USC Columbia

Information is accurate as of July 16, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



Contact Office of Distributed Learning



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