MARKETING TOOLBOX

IMC NETWORK

The IMC Network is a group of university-wide unit level communicators from all areas of the system that meets monthly for networking, idea generation, knowledge sharing, professional development opportunities and training for topics of interest. Through this network, the Division of Communications will update marketers on any university-wide initiatives in the planning phases. This group can triage requests for market research and encourage shared investments across units on projects of interest.

The IMC Network is open to all faculty and staff with communications and marketing responsibilities both within USC Columbia and throughout the entire system. For additional information, contact John Valentine at johnv@mailbox.sc.edu.