Purpose and Goal

Every day, even ordinary circumstances make extraordinary differences in our lives. Through unique encounters and relationships with University of South Carolina faculty, staff, students and alumni, lives are transformed on campus, throughout the state and around the globe. The USC No Limits brand campaign honors the individuals who work, study, teach and graduate from our university. No Limits articulates our values, our aspirations and our personality. As Gamecocks, we are ambitious and confident, successful and vibrant, and most of all genuine. At USC there are truly no limits to what you can achieve through a University of South Carolina experience.

The Research

No limits is grounded in market research. We listened to the opinions, ideas and stories of nearly 2,500 students and parents; faculty and staff; and alumni and state residents. The campaign is based on what was expressed. We found general agreement that USC has outstanding faculty, strength in research and successful graduates. We learned that we need to tell those stories in more powerful and impactful ways. No Limits achieves that.

How You Can Use No Limits

By using the graphic templates on this site, you can strengthen our university’s brand while developing your own No Limits stories. The creative concepts, graphic elements and style guides are here for your use. Take a moment to review the artistic approach to storytelling and photography and then download the graphic elements to develop unique No Limits materials for your area.