The Office of Trademarks and Licensing works to ensure proper use of the trademarks,
service marks, logos and insignias that have come to be associated with the University
of South Carolina.
South Carolina Trademarks
The university's trademarked logos include Block C with Gamecock, Gamecock logo without
the Block C, Interlocking USC, Interlocking SC (baseball/softball), Cocky (mascot),
University Academic Marks (institutional logo with words University of South Carolina),
Emblem and the University Seal. USC's trademarks include the words University of South
Carolina, Gamecocks, Gamecock, South Carolina Gamecocks, Carolina, Carolina Gamecocks,
Fighting Gamecocks, Lady Gamecocks, Cocks, Cock n Fire, It's The Garnet Way, The Garnet
Army, Williams-Brice Stadium and USC.
Granting logo and property usage rights generates income to support and enhance the scholastic missions of the University of South Carolina. Requiring acquisition also protects the university's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the university's name, initials or marks.