- Karen Mallia
- Associate Professor,
- Brooke McKeever
- Assistant Professor,
- JAN 23
- Wed 11:15am - 12:05pm
- Center for Teaching Excellence
Thomas Cooper Library, Room L511
This event is sponsored by the Center for Teaching Excellence.
Course work often calls for team projects—especially as effective collaboration is necessary preparation for work in a knowledge economy. Professors love teamwork. Employers love team work. Yet students often dislike it, and complain that motivated students do all the work, while less engaged students get the same grade. Student team leaders need preparation for leadership, and faculty management of the group process is necessary for effective outcomes. Some of the most important skills are not innate. Students need training and guidance—otherwise teamwork doesn't work. Both public relations and advertising rely heavily on teamwork in industry and education, and therefore provide a rich resource for best practices in teaming—most of which can be employed across disciplines. This presentation shares some of the latest learning on motivation and student teams.
About the Facilitators
Karen Mallia teaches what she knows best: developing creative strategies, copywriting, and building integrated advertising and marketing campaigns. She has pioneered service-learning courses in cause advertising and public relations both in the Journalism School and the South Carolina Honors College. Her research interests include exploring creativity, the creative process, and creative leadership and gender, as well as the intersection between writing and the ever-evolving nature of what is called “advertising."
Brooke McKeever teaches undergraduate courses in the public relations sequence, as well as graduate courses in the School of Journalism and Mass Communications. Prior to earning her Ph.D. from UNC, she managed marketing and fundraising initiatives for St. Jude Children's Research Hospital, and worked for a public relations agency in Chicago with corporate clients such as California Pizza Kitchen, The Peninsula Hotels, Heinz, and Red Robin Restaurants. Her research interests include public relations, nonprofit, and health communication.