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Course Description

JOUR 705 - Strategic Communications Principles

Class Session: Thursday, August 23, 2018 - Friday, December 07, 2018

Credit: 3 semester hours of graduate credit

Instructor: Lisabeth Sisk

Note: Special permission is required by the JOUR department.


Course Description

Integration of advertising, public relations, and marketing communication within an organization or agency.


General Information

Students in the Columbia area are expected to attend the class on Tuesdays 5:00-8:00pm in School of Journalism and Mass Communications room 316.


Course Delivery Type

Two-way video conferencing allows audio and video interaction between students at the remote site(s) and the instructor in a classroom (usually USC Columbia). Course may utilize Blackboard.


Course Materials

Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.


Syllabus Information

Enrolled students will be able to view in Blackboard.


Assignment Information

Enrolled students will be able to view in Blackboard.


Information is accurate as of June 19, 2018, 10:19 am (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



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