MARKETING TOOLBOX

CONTENT MANAGEMENT SYSTEM (CMS)

A Web content management system (CMS) is a software tool for creating and maintaining Web content with minimal technical knowledge. It allows users with no knowledge of Web development to edit text, upload and manipulate images and video and reformat a page. Pages can be published by content experts or passed to editors and publishers for review. Access to the tool is through a secure login.

The University of South Carolina investigated several options for a CMS and reviewed the technical specifications submitted in the RFP process before selecting OmniUpdate's OU Campus as the CMS for the university system. OU Campus is offered as Software as a Service (SaaS), where the software and data are hosted by OmniUpdate and accessed by the university via Web browser, requiring minimal server resources and on-campus personnel.

University Technology Services has designated a full-time employee as the OU Campus administrator to manage the technical back-office functions of the system. University units will identify a CMS administrator in their area who will work with the OU Campus administrator and Web Communications during the migration of their unit's pages to the CMS. OU Campus has a migration tool to assist in site conversions and migration plans are developed for each unit based on current content and structure. Other features include a forms creator and a calendar system plug-in to fulfill a university-wide need.