Cocky Center for Mascot Studies
At the University of South Carolina, the Cocky Center for Mascot Studies explores the science of spirit, the art of energy and the lasting impact of garnet-and-black enthusiasm.
Areas of Focus
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History and Legacy
Preserving the evolution of Cocky and documenting how the Gamecock became a living emblem of South Carolina pride.
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Performance and Persona Development
Training future mascots in endurance, expression and the art of keeping the crowd on its feet.
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Crowd Energy and Engagement
Measuring how excitement moves through a stadium and how fans respond to every wave, dance and touchdown.
Cocky’s legacy spans decades of cheers, championship runs and countless community moments. What began as a symbol of school spirit has grown into a beloved ambassador for South Carolina pride.
